I find the whole Lady Gaga phenomena so interesting. I think people think she's outrageous because they are told before hand that she's outrageous. Her music, while quite fun to listen to, is really just mainstream, Neo-Disco; her fashion tricks are no more 'outrageous' than those of Nina Hagen, Boy George, Todd Rundgren (see photo) or even Cher in their heydays. So why all the surprise that this mass-media celebrity is doing a fragrance with a mass market fragrance company? I'm sure Miss Gaga has never even heard of Etat Libre d'Orange.