When I first smelled JV10 I did not think much about it and moved on. I re-visited it again when I was at Sephora, and I gotta say ... I am falling in love with this fragrance. In fact, it will be my next purchase.
I got to say Varvatos is an amazing line that has gone to the next level. I think this has been made possible now that they have paired up with Elizabeth Arden. The longevity is much improved & I agree the juice is niche quality.
Some highlights of this fragrance:
I find it creamy & smooth. Its like wearing a cashmere sweater underneath a black leather jacket. Its a nice, relaxing, soft, spice scent. I agree its very similar to L'Instant de Guerlain. JV10 has a soft, creamy cocoa note to it that is just delicious. Its not a sweet or cloying fragrance in any respect. . Its complexity collapses into just a very smooth fragrance. This has a fantastic dry down.
Varvatos with Rodrigo Flores-Roux has masterfully meshed vintage with modern.
Its great when a sleeper scent comes to life or out of left field.