I apologize in advance for this kind of rambling post. I've not slept much lately and have woken up early today (4:30am!) after only a few hours of sleep. Unable to get back to sleep, I thought I'd write about my impressions of Memoir Man which I tested while Basenotes was down. I'll be adding more to the thread as I wear it again and clarify my impressions and understanding of this scent.

Amouage Memoir Man
Category: Leather / Woody Fougere
Top Notes: Absinth, Wormwood, Basil, Mint
Heart Notes: Rose, Frankincense, Lavender Absolute
Base Notes: Sandalwood, Vetiver, Guaiac wood, Amber, Vanilla, Musk, Oakmoss, Leather, Tobacco
This scent is really quite interesting. I definitely need to give it another few wearings before I fully understand it, but I will give some initial impressions.
This starts out with a very realistic absinthe accord. It's rounder and deeper (and has less pine/fir) than the accord in Fou d'Absinthe, and is not the brutal live wormwood plant accord in the opening of Yatagan. Here you get a hint of wormwood oil (which is aromatic, green, almost minty like spearmint but darker and smoother and more full bodied), a very round anise note that persists through most of the fragrance, and a mint note that smells more like mint leaf than mint toothpaste or mint gum. The mint is a minor player though, so do not fear. I couldn't detect the basil as a standalone note but have a feeling that it is acting in such a way to flesh out the accord which could otherwise be too aromatic and thin. Well, this is anything but thin.
The opening of this scent is dark, mysterious, and hard to pin down as the notes dance and swirl like the opalescence in a fresh absinthe louche. It is unmistakably green but is not rendered with hues of green normally seen in perfumery. We get an almost washed out green with hints of olive and black tones.. something like this

The anise element of the absinthe accord is present from early on in the fragrance well into the drydown and imparts a round darkness to the scent that hums quietly in the background - never silent but never obtrusive. Quickly the anise accord is joined by a dark woody accord.. cedar rounded out with lavender absolute. Lavender absolute smells quite a bit different than lavender oil - it is sweet and round and coumarinic and yet dark and has some fruity/berry elements. In Memoir man it never jumps to the fore but acts to deepen the absinthe accord and perhaps more importantly round off the woody notes.
The drydown features a prominent cedar/guaiac accord that is subtly smoky. The oakmoss is detectable via the leathery and slightly salty notes it provides.
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This scent is unquestionably dark and woody. Unquestionably darker and more brooding than Epic, and also more woody where Epic was more spice oriented. This is just as resolutely masculine as Epic Man, but far less oriental in nature. Memoir Man has an undeniable European feel, not so much as in the European tradition of perfumery, but instead a post-industrialized Europe that is just moving into the Romantic Era. The opening is downright melancholic. The dry down is beautiful but there is always a sense of bleakness present throughout - a black thread woven throughout the fragrance. And yet the scent is so very strong, not only in projection and sillage (both of which are as notable as in Epic Man!), but there is a sort of.. assuredness present that stands resolute against the melancholy and prevents the scent from ever becoming depressing.
The green elements of the opening last for the first hour or maybe two and this is where the scent is most enjoyable, to me. The drydown does become progressively "more similar" to Gucci PH (the original), with a fairly strong pencil shaving cedar accord tempered here by the lavender absolute, rose and vanilla (and I think I smell a bit of jasmine?) but as mentioned, this scent always retains a darkness that the Gucci never has. In Memoir, the accord is also fuller and weightier. Gucci PH is more like an idealized autumn day, while Memoir Man is that same day plunged into darkness as a storm rolls in.
Fans of Gucci PH, Fou d'Absinthe, Yatagan, Epic Man, and anyone who enjoys dark scents or very woody scents should definitely check out Memoir Man. I'm not 100% sold on the dry down yet - I wish it had more jasmine or something to smooth it out a bit more and make it even darker (the darkness abates considerably from the opening after the first few hours of wear). If it had those tweaks (which are just personal preferences, mind you) this would easily be one of my favorite scents of all time. I'm going to try layering it with Memoir Woman as that has a much more noticeable (almost grape-like) jasmine accord (it calls to mind a niche take of Dior's Poison, from my cursory sniffing). The Memoir duo seem to have been designed, not only conceptually but olfactorily, too, to be layered, and I think the unification of these two 'disparate souls who see themselves reflected in each other' could be a very beautiful reunion, indeed.
One more interesting thing: my girlfriend loved this on me. She didn't know what it was and I had told her nothing about the ad copy but she said that it smelled dark, mysterious, and even "scandalous" on me, and said something to the effect of "It smells like.. well, if you could capture the smell of doing something you shouldn't be doing. Like the essence of one of those bad-boy men who women want despite themselves, and yet it simultaneously has this refined elegance and doesn't seem forced or contrived in any way."
An interesting take given what is mentioned in the ad-copy. That just confirmed that the scent really DID smell that way and it wasn't simply (a fear I always have) that the ad copy and expectations were altering my actual perception of the scent.

Amouage Memoir Man
Category: Leather / Woody Fougere
Top Notes: Absinth, Wormwood, Basil, Mint
Heart Notes: Rose, Frankincense, Lavender Absolute
Base Notes: Sandalwood, Vetiver, Guaiac wood, Amber, Vanilla, Musk, Oakmoss, Leather, Tobacco
This scent is really quite interesting. I definitely need to give it another few wearings before I fully understand it, but I will give some initial impressions.
This starts out with a very realistic absinthe accord. It's rounder and deeper (and has less pine/fir) than the accord in Fou d'Absinthe, and is not the brutal live wormwood plant accord in the opening of Yatagan. Here you get a hint of wormwood oil (which is aromatic, green, almost minty like spearmint but darker and smoother and more full bodied), a very round anise note that persists through most of the fragrance, and a mint note that smells more like mint leaf than mint toothpaste or mint gum. The mint is a minor player though, so do not fear. I couldn't detect the basil as a standalone note but have a feeling that it is acting in such a way to flesh out the accord which could otherwise be too aromatic and thin. Well, this is anything but thin.
The opening of this scent is dark, mysterious, and hard to pin down as the notes dance and swirl like the opalescence in a fresh absinthe louche. It is unmistakably green but is not rendered with hues of green normally seen in perfumery. We get an almost washed out green with hints of olive and black tones.. something like this

The anise element of the absinthe accord is present from early on in the fragrance well into the drydown and imparts a round darkness to the scent that hums quietly in the background - never silent but never obtrusive. Quickly the anise accord is joined by a dark woody accord.. cedar rounded out with lavender absolute. Lavender absolute smells quite a bit different than lavender oil - it is sweet and round and coumarinic and yet dark and has some fruity/berry elements. In Memoir man it never jumps to the fore but acts to deepen the absinthe accord and perhaps more importantly round off the woody notes.
The drydown features a prominent cedar/guaiac accord that is subtly smoky. The oakmoss is detectable via the leathery and slightly salty notes it provides.
--------------------------------------------------------------------------------------------------------------
This scent is unquestionably dark and woody. Unquestionably darker and more brooding than Epic, and also more woody where Epic was more spice oriented. This is just as resolutely masculine as Epic Man, but far less oriental in nature. Memoir Man has an undeniable European feel, not so much as in the European tradition of perfumery, but instead a post-industrialized Europe that is just moving into the Romantic Era. The opening is downright melancholic. The dry down is beautiful but there is always a sense of bleakness present throughout - a black thread woven throughout the fragrance. And yet the scent is so very strong, not only in projection and sillage (both of which are as notable as in Epic Man!), but there is a sort of.. assuredness present that stands resolute against the melancholy and prevents the scent from ever becoming depressing.
The green elements of the opening last for the first hour or maybe two and this is where the scent is most enjoyable, to me. The drydown does become progressively "more similar" to Gucci PH (the original), with a fairly strong pencil shaving cedar accord tempered here by the lavender absolute, rose and vanilla (and I think I smell a bit of jasmine?) but as mentioned, this scent always retains a darkness that the Gucci never has. In Memoir, the accord is also fuller and weightier. Gucci PH is more like an idealized autumn day, while Memoir Man is that same day plunged into darkness as a storm rolls in.
Fans of Gucci PH, Fou d'Absinthe, Yatagan, Epic Man, and anyone who enjoys dark scents or very woody scents should definitely check out Memoir Man. I'm not 100% sold on the dry down yet - I wish it had more jasmine or something to smooth it out a bit more and make it even darker (the darkness abates considerably from the opening after the first few hours of wear). If it had those tweaks (which are just personal preferences, mind you) this would easily be one of my favorite scents of all time. I'm going to try layering it with Memoir Woman as that has a much more noticeable (almost grape-like) jasmine accord (it calls to mind a niche take of Dior's Poison, from my cursory sniffing). The Memoir duo seem to have been designed, not only conceptually but olfactorily, too, to be layered, and I think the unification of these two 'disparate souls who see themselves reflected in each other' could be a very beautiful reunion, indeed.
One more interesting thing: my girlfriend loved this on me. She didn't know what it was and I had told her nothing about the ad copy but she said that it smelled dark, mysterious, and even "scandalous" on me, and said something to the effect of "It smells like.. well, if you could capture the smell of doing something you shouldn't be doing. Like the essence of one of those bad-boy men who women want despite themselves, and yet it simultaneously has this refined elegance and doesn't seem forced or contrived in any way."
An interesting take given what is mentioned in the ad-copy. That just confirmed that the scent really DID smell that way and it wasn't simply (a fear I always have) that the ad copy and expectations were altering my actual perception of the scent.










Thanks for this write-up. I wasn't particularly interested in this before, but now I'll definitely check it out.











I hope you'll find the love with this scent. It's complexities and unique facets are a bit more 'hidden' than in some fragrances, and I really do understand how a lot of people think it is 'very similar to x or y' and yet after numerous wearings (7 or 8 now in a matter of two weeks, yikes!
) I find it more unique than ever before and truly one of the finest smoky, dark incense offerings I've ever sampled. Yes, I do see some parallels to other fragrances (mostly Dali PH and Serge Noire, with a bit of Gucci PH too), but it's far more natural and nuanced than Dali PH, and also more incensey whereas Dali is more leathery, and its more varied than Serge Noire with its transition from a green top to a grey and ashen base, whereas Serge Noire is more dark throughout and also more spice oriented (with its dark cinnamon and cumin notes). Perhaps best of all, I find the drydown to be very "thick" and full of body, unlike so many scents where the woody drydown becomes airy and ethereal. In this way, I find it similar to Epic Man - not so much in smell, but in the way it maintains its density even into the late dry down.


