okay, I've been rather lemming after these new shades so I did go to swatch a few....focused on three reds: Gabrielle, a ripe tomato red, with a bit of orange and quite bright. Paris, a bright toned pinkish red, some have noted it as fuschia, not me, I would describe it as a candy apple red. And Rivoli, which has a muted tone, is more of a wine red, perhaps like a pinot noir. This is the one I came home with, very wearable, versatile, imo, and best complimented my mixed race light olive skin tone.
They are touted as having a conditioning formula, and I do find the texture to be silky, smooth and comfortable to wear.
a further note on the Rivoli: sometimes plummy, berry reds can lean towards brown, not the case with this shade.
also the lipsticks have a soft scent like rosewater