The next "big thing" just doesn't pop out of nowhere. All of the creativity is usually a refinement and further development of things that are happening right now.
MORE SPARKLING CHEMICALS. The new wave of synthetic chemical creations that have the most wonderful nose popping qualities will drive what is new. It may have a slight melon scent, or salty mint or warm agarwood or buttery iris, and even fresher vetiver green - whatever it is will eventually work their way into new fragrances. These will undoubtedly be the result of best new chemistry. Thats where the money is.
EXPLORE ETHNIC DIVERSITY. The other hotbed of NEW will come from further development of niche scent stories that flesh out ethnic diversity as it relates to fragrance. More scents that take subjects from ethnic and mysterious places and peoples similar to what CdG did with the Incense Series and Duchafour did with his incenses inspired by remote places for L' Artisan, Eau de Italie. Also further development of fragrance ideas from Arabia and the Middle East, from Africa, from gypsies, celtic cultures etc.
FRAGRANCE MAPPING. Further development toward creating a map of the tonal range, depth, amplitude and expansion rate of scent that will allow fragrances to be created with some planning in mind in a similar way to how music is created. A map of all the variables that makes fragrance work so we can recreate it digitally. This will also allow fragrance creation as we understand how the various aspects of smell causes the sense of smell to grab it. Fragrance expands to fill a space and inflates in all directions faster than more dense materials to escape its liquid form into a much more expansive vaporous form. This is the difficulty in describing fragrance physical attributes, but we will eventually figure out how to map these qualities.
MORE SPARKLING CHEMICALS. The new wave of synthetic chemical creations that have the most wonderful nose popping qualities will drive what is new. It may have a slight melon scent, or salty mint or warm agarwood or buttery iris, and even fresher vetiver green - whatever it is will eventually work their way into new fragrances. These will undoubtedly be the result of best new chemistry. Thats where the money is.
EXPLORE ETHNIC DIVERSITY. The other hotbed of NEW will come from further development of niche scent stories that flesh out ethnic diversity as it relates to fragrance. More scents that take subjects from ethnic and mysterious places and peoples similar to what CdG did with the Incense Series and Duchafour did with his incenses inspired by remote places for L' Artisan, Eau de Italie. Also further development of fragrance ideas from Arabia and the Middle East, from Africa, from gypsies, celtic cultures etc.
FRAGRANCE MAPPING. Further development toward creating a map of the tonal range, depth, amplitude and expansion rate of scent that will allow fragrances to be created with some planning in mind in a similar way to how music is created. A map of all the variables that makes fragrance work so we can recreate it digitally. This will also allow fragrance creation as we understand how the various aspects of smell causes the sense of smell to grab it. Fragrance expands to fill a space and inflates in all directions faster than more dense materials to escape its liquid form into a much more expansive vaporous form. This is the difficulty in describing fragrance physical attributes, but we will eventually figure out how to map these qualities.
