Right there with you Jonny, it did not impress me...at first
Same thing happened with A*Men actually. I used it expecting thermonuclear projection throughout...needless to say I was VERY disappointed. I realized it was that damn olfactory fatigue every talked about. I wore Pure Malt last night, put two sprays on at 6PM. It's now 11AM and I can still smell it coming from under my shirt. I woke up smelling it too, which is the best way to wake up IMO haha.
Try Tobacco Vanille if you want insane projection and longevity. If you dropped a 100mL bottle of that stuff, it'd still be in the air 100 years later!