For what I've noticed it is seldom mentioned, even less spoken of. I myself even, rarely mention it or even wear it. Interesting thing is that this scent is very good, more than very good. Disputable if it could fall into niche category, but in my opinion quite close to that category. It doesn't copy any designer scent, it is dark-ish, sort of full of mystique, thick, weirdly yet faintly sweet but also cold in character. I'd say it's quite an intriguing scent that deserves more attention. As I see it now, it's quite much off the radar.