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Creed, different notes listed in UK and US online stores!

post #1 of 14
3/21/11 at 5:01am
Thread Starter 
Example Green Irish Tweed:

UK:
Lemon, Verbena, Peppermint
Violet Leaves
Iris, Sandalwood, Ambergris

US:
Verbena, Iris
Violet Leaves
Sandalwood, Ambergris

Marketing?
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post #2 of 14
3/21/11 at 5:05am
Quote:
Originally Posted by Ender View Post

Marketing?

Probably
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post #3 of 14
3/21/11 at 5:30am
another sign of low formality from this house.
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post #4 of 14
3/21/11 at 5:57am
Good observation. I have noted similarly in the past. See, for example, my review of Ambre Canelle. Here is an extract:

It is interesting to compare how Creed presents Ambre Cannelle at its UK and US websites (note: websites accessed on 11 Feb 10). It is described at Creed’s UK boutique as an “intensely warm and spicy fragrance, with a blend of Ambergris and Cinnamon notes”. Its notes are given as:

Top notes: Cinnamon Leaves, Juniper Berry
Heart notes: Rose, Cinnamon, Bay Leaves, Coriander
Base notes: Ambergris, Tonkin Musk

A very different presentation is given at the Creed US website. It explains that Ambre Cannelle means Ambre Cinnamon and describes Amber as “a type of resin derived from the fir tree that grows in Patagonia in Argentina”. Its notes are listed as:

Top notes: Bergamot, Berries
Heart notes: Coriander, Rose
Base notes: Vanilla, Amber and Spices
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post #5 of 14
3/21/11 at 6:03am
I always knew perfumers never always stated all the notes.
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post #6 of 14
3/21/11 at 6:58am
Strange practice by Creed, the lack of consistency certainly sends out a confusing message to their global audience. I guess they're respecting the peculiarities of each market they're in. That said, notes are not the actual ingredients, but rather olfactory impressions/interpretations of them.
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post #7 of 14
3/21/11 at 7:13am
As much as I enjoy poking at Creed's marketing, this is typical of most houses and so called 'note pyramids' or lists. A good deal of these lists are fictional. The marketing people figure that if they put out a variety of notes a fragrance allegedly contains, potential buyers will see an aroma that appeals to them and be more likely to buy. For example take some of the detailed note pyramids for designer fragrances; some of the heart stages and bases have several notes listed. We all know these scents tend to perhaps develop from topnotes to heart and then fade - do we really think that we're going to smell "leather" or "sandalwood" when these are one of 7-10 listed basenotes? Of course not. This phenomena is not unique to designer fragrances - I'd say about 95% of Luckyscent's fragrance descriptions (most of which are written by the houses themselves) are fictional. I don't even know where to begin with examples. Profumum Fumidus is described as having the aroma of 'scotch whiskey' while the aroma is actually that of hyper-concentrated vetiver. The only houses I've seen with fairly honest note lists are Serge Lutens, Etat Libre d'Orange, and Parfumerie Generale (but even PG has a bit of fiction in several of its lists).
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post #8 of 14
3/21/11 at 9:12am
I wish every house would tell us the perfumer's intent as to the accords/notes of fragrance. What were they trying to convey?

I realize notes do not equal ingredients.

I suspect sometimes note pyramids change due to reformulation. Or at least in theory, they could.

And I would like to know if Ambre Canelle has amber, ambergris or both.
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post #9 of 14
3/21/11 at 10:50am
No worries, at some point in time some Creed batch will fit any of the discrepant descriptions they may come up with.
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post #10 of 14
3/21/11 at 12:29pm
I cross-referenced all the note lists from the OLD sites.....AUS, UK, and US sites.....and used those cross-referenced combos as official pyramids since. the older sites actually each had far more comprehensive note lists compared to their modern websites. I included those pyramids on many of my reviews in the directory.


For instance my review on Erolfa has one of the more thorough cross-referenced note lists directly from the older CREED websites:

Quote:
Originally Posted by DULLAH in review directory

I initially found this scent unimpressive, as it's sillage and longevity are not good. But after almost 2 years of re-testing, at many different levels of application, from a spray or two to a downright drenching, I have finally com to appreciate this masterpiece. No other scent to date have I turned my initial opinion around for.

On it's surface it invokes a simple image, a rough saltwater ocean on a slightly overcast day. But it's construction is far from simple:

Top: Ozone, Sea Salt, Marine Algae, Seaweed,
Morrocan Tangerine, Lemon, Bergamot, Orange, Mandarin, Lime

Heart: Violet, Honeydew melon, Cyclamen, Jasmine,
Ginger, Coriander, pepper, Caesarean Basil, Rosemary, Cumin, Pine

Base: Cedar, Sandalwood, Musk, Ambergris

At first, the notes look dissonant, but when you analyze further, small doses of all these elements makes sense in evoking the perfect aquatic image. And that is what Creed has done. Both thumbs way up.

Compare that^ note list to the current CREED boutique *afterthaught* list:

Quote:
Originally Posted by CREED Boutique

* Top Notes: Citrus fruits and bergamot
* Middle Notes: Herbal notes
* Base Notes: Ambergris
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post #11 of 14
3/21/11 at 1:11pm
The most comprehensive notes (and accurate, at least to my nose) are on Creed.eu (their french/euro site) and an italian retailer site I can't recall right now.
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post #12 of 14
3/21/11 at 3:24pm
Quote:
Originally Posted by Ender View Post

Example Green Irish Tweed:

UK:
Lemon, Verbena, Peppermint
Violet Leaves
Iris, Sandalwood, Ambergris

US:
Verbena, Iris
Violet Leaves
Sandalwood, Ambergris

Marketing?

Along with a marketing abuse of several other issues that Creed performs to everybodies knowledge - this one is common to the industry (that includes Creed, an industry). The "notes" are quite arbitrary. They suggest the use of "natural" aromas which is as everybody knows a wide spread myth since the pre 1900s.

Once I made up an alloy of real sandalwood and real orris. Man, that pulls You somewhere, if the proportions are right. Not so with Creed or any other stuff, irregardless the price. And not at least irregardless the advertized "notes". The latter are nothing but a phantasy. Irregardless the experts who pretend to smell that all ...
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post #13 of 14
3/21/11 at 3:56pm
Quote:
Originally Posted by zztopp View Post

The most comprehensive notes (and accurate, at least to my nose) are on Creed.eu (their french/euro site) and an italian retailer site I can't recall right now.

I notice that the Creed.eu site has only 5 EDTs for sale. Strange! Wonder why there's more available here in the US?
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post #14 of 14
3/21/11 at 4:13pm
  • kbe
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Creed, among others, and I love many of the Creed frags, may have a problem with its nose growing longer and longer due to much of its PR.
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