From cafleurebon.com on September 2, 2011:
Jean Paul Gaultier launched the blockbuster scent Le Male with Francis Kurkdijan sixteen years ago and now,the brand is introducing its next major men’s fragrance, Kokorico, starting this week in France.
“This time I wanted something strong, fresh and masculine,” continued Gaultier. “So I was thinking about something woodier, herbs and plants — that’s why there is fig.”
Other notes alongside fig leaf in Kokorico’s juice in th composition created by Firmenich’s Olivier Cresp and Annick Menardo, are patchouli, cedar, cocoa bean and vetiver.
The new fragrance’s black bottle with red writing takes the form of a profile and comes in the signature Gaultier tin can outer packaging.
BPI will back Kokorico in France with the largest advertising and sales promotion budget it has ever put behind a men’s fragrance in one market. Photographed by Jean-Baptiste Mondino and featuring model Jon Kortajarena performing a dance to the beat of Mirwais, the campaign will primarily be centered on the film. Its 30-, 15- and 10-second versions are destined mainly for TV. The print ad is to appear in single and double pages.
Kokorico was introduced Thursday in France’s domestic and travel-retail markets. Then, most of the other European countries are to get the scent in first-quarter 2012 and the rest of the world (save for China and the U.S. that are slated for 2013) will start selling Kokorico during the first half of 2012.
The product lineup has a 100-ml. eau de toilette spray for 75 euros, or $108.35 at current exchange, and a 50-ml. edt spray for 54 euros, or $78. Prices are for France. Ancillaries are to include an aftershave lotion, an after-shave balm, a deodorant stick and a shower gel.