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Why reformulation of Dior Homme Intense?

post #1 of 12
8/14/11 at 5:47pm
Thread Starter 
I read a lot of comments about reformulation Dior Homme Intense but I didn't saw what is the reason that Dior Homme intense will be reformulated? Anyone know? Hope that reformulation is not because the fragrance have some dangerous ingredients.
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post #2 of 12
8/14/11 at 5:58pm
I don't know for sure, but if it's the case, perhaps it's for the same reason(s) that Dior Homme is said to have changed. What that might be, I'm not certain.
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post #3 of 12
8/14/11 at 6:54pm
Money
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post #4 of 12
8/14/11 at 11:24pm
Could be because one of the ingredients will become unavailable or marketing studies determined that the current potential buyer would prefer it in a different format which lead to the reformulation.
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post #5 of 12
8/15/11 at 12:03am
In a nutshell..read this

Read this --->http://www.basenotes.net/threads/277...eir-fragrances
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post #6 of 12
8/15/11 at 1:04am
Basically it is because Dior did not have an in-house perfumer. They contracted out to other firms to make their perfumes. Consequently it was the contracted firms who owned the formulas, not Dior. Dior owned the brand name and packaging, but not the formulas.

Dior now has an in-house perfumer and is reformulating older fragrances so that they, not an outside firm, will own the formulas.
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post #7 of 12
8/15/11 at 2:38pm
if it doesn't affect sales, they'll do it with all their other brands too. so pending the outcome you can look forward to more of this from their other brands
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post #8 of 12
8/15/11 at 3:31pm
Fate.
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post #9 of 12
8/15/11 at 5:46pm
Thread Starter 
But they had big success with old DHI pawful.
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post #10 of 12
9/2/11 at 3:06pm
Thread Starter 
One more thing people. Nose behind the old and the new DHI is the same! Fragrantica says it's Francois Demachy. You can see that in this two links:
http://www.fragrantica.com/perfume/D...ense-1771.html
http://www.fragrantica.com/perfume/D...nse-13016.html

I don't know if this is wrong or what?

But let say it's wrong. Will person which done old DHI sell this formula in the new fragrance with different name?
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post #11 of 12
9/2/11 at 3:19pm
I smelled DHI recently from a big azz sample (kudos Claus!) and had to grab some. Did just that.

Now, Dior is, well, Dior. Arguably one of the better houses. However...assuming new attemp does not equate old product, produced by one of the behemouth labs. Can the lab find a way to market their copyrighted version... the one we know and luv, or sell/license it off to another house so it is not lost forever? When it comes down to it, I am loyal to what's in the bottle and not any house.
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post #12 of 12
9/2/11 at 3:22pm
Thread Starter 
Did happen in the past something like that with some fragrance? First it was selling in some brand but than the exactly the same smell was selling in the other brand?
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Basenotes › Basenotes Forums › Fragrance Discussion › Male Fragrance Discussion › MFD Archive › Why reformulation of Dior Homme Intense?