Chanel and Guerlain have in-house perfumers and they set trends. Avon is more of a follower with an offering that pleases the mass consumer with "familiar" scents. It is becoming increasingly difficult to find true innovation in fragrance themes. Men's fragrances for the most part remain in the aromatic fougere (Drakkar Noir, Cool Water) area and semi-orientals (Obsession, Minotaure, Zino Davidoff). Chanel and Guerlain cater to a different segment in the market and I am a huge fan of Habit Rouge, Vetiver, Anteus, Bleu, etc. I agree with you that this is a different league as is Creed. However, since I was objecting to the attribute "cheap", I know that formulae for Aramis, Boss, Lacoste, etc. are not appreciably more expensive than the ones created for Avon. In fact, the opposite might be true due to the purchasing power and the prestige for the perfume houses involved by winning the brands. The fragrance industry is very consolidated now and even Guerlain has started to brief outside. Take into consideration the restrictions or outright bans of more than a hundred existing ingredients and the expense of creating new molecules, it is becoming much more difficult to create perfumes that are really different. The fragrances by Chanel and Guerlain that are old are no longer sold in their original form and that includes Chanel No.5 either due to cost or IFRA/RIFM restrictions or both. I do very much appreciate the comments about Guerlain and Chanel. A truly unique and different fragrance is also the original unisex Comme des Garcons scent. Hard to find, but still brilliant.