Originally Posted by jclaxton78
I've had enough of reformulations. I've spoken up about it by writing an email to Elizabeth Arden Co. I voiced all of our concerns and distaste for the current Z-14 and did my best to my make case for bringing back the previous formula. If they reply, I'll post their response in this thread. I've written to them once before about a different product and they did get back to me, so I'm hopeful they will again.
In the email to EA, I also included links to this thread and links to the recent
flurry negative reviews of Z-14 on this site as well as on to the ones on Fragrantica.
In case anyone is curious, here's what I wrote to the consumer affairs representative:
I am very disappointed that EA recently reformulated Halston Z-14. It doesn't make sense to me since Elizabeth Arden company brought back Giorgio Beverly Hills recently, and it still smells the same as it did in the 80's. PS is still the same as are several others that were created in the 70's and 80's. Halston Z-14 is a legendary fragrance that thousands of people wear and have worn for decades. It is really unfair that the formula has been completely changed, and ruined. The citrus, leather, moss and spices are gone. As is that thick mossy feeling you get from it. What a shame.
People on fragrance forums are up in arms about it. Basenotes.net is the largest international fragrance community on the internet. Fans of Z-14 are getting word quickly of the new reformulated Z-14 and are not happy. This will kill sales eventually. Please bring back the Z-14 of just a couple years ago.
Here's a link to a thread about this topic.
Z-14 reformulation .................. (I included a hyperlink here)
Here's another, a link to reviews on it. Specifically, check the 5 most recent reviews from August 23, 2011 to January 1st, 2010. People are complaining that the new formula is no good, and smells like cheap cinnamon and nothing else.
Reviews (I included a hyperlink here)
Nobody likes the new Z-14 and people are clamoring to find old stock of the "good" Z-14 on ebay. If the costs to produce Z-14 went up, then the smart thing to do would be to just raise the price of Z-14, not take out the good ingredients and replace them with cheap stuff. The new stuff doesn't even smell remotely similar to the Z-14 that was on the shelves only a couple years ago. Smart companies listen to their consumers.
I can only imagine how many people received Z-14 as gifts this past holiday season, only to spray it on and wonder "what happened to Z-14"? It is unfair what EA did to Z-14 and I'm not writing to you because I just want to let off some steam. I (along with many others), want EA to bring back the formulation of Z-14 that was still being made up until a couple years ago. The new product is terrible, and that is a fact. The Z-14 from 1976-2010 was an amazing cologne that is very special to many other people. Please bring it back! That is what the customer wants. Whatever money was saved by changing the formula a couple years ago will not be worth the decrease in sales you will eventually start seeing when everyone finds out that Z-14 has been destroyed beyond recognition.
Please forward this email to whomever has input on the decision making of EA fragrances. I'm sure they would love to hear the feedback.
Sincerely,My first and last name