I recently went to Rome for my usual pre-Christmas trip. Visited a bunch of old friends, done some shopping and made my mandatory pilgrimage to the three Campomarzio70 stores...
My first stop was at their store in Via Vittoria (just next to Piazza Di Spagna) where I had the honour to discover a very interesting (and so far obscure) italian brand: O'Driù
Here're a few infos I took from their website...
What is the alchemical process that turns a fragrance into the essence of the soul? When can we say that we feel penetrated by a particular scent which we recognise as our very own in a pure and unconsciously conscious state?
When this happens, it is Perfume. When this happens, we can call it an event.
O’DRIÙ is a limited edition collection of hand-crafted perfumes which were presented at this year’s Pitti Uomo. Just a few months later, O’DRIÙ’s uniqueness was reasserted in its recent success at Pitti Fragranze with two new “handmade” creations, the first two members of the GENESI (Genesis) family: LADAMO (Adam) andLEVA (Eve).
O’DRIÙ, an anagram that conceals a Druid, is an amalgamation of two Celtic words: oak and wisdom. The full meaning of the term “Druid” is actually “he who knows through the oak”, so through signs carved on the bark, but also through the signs of the natural world. This explains why O’DRIÙ is a perfume created wholly from natural essences. Angelo Orazio has perhaps even impressed a magic sign on each of these essences which, through our nose, reaches the unconscious mind like a new sensitivity, an emancipation.
The fragrances....
GENESI SERIE
LADAMO:
TOP NOTES
earth, roots, wind, magnolia, ginger
MIDDLE NOTES
liquorice, sandalwood, tobacco, the hug of a woman
BASE NOTES
mimosa, juniper, lichens, a bath in the water
Hand made in 200 pieces from a single production
Conceived in 2011
Price: 180 euro

LEVA:
TOP NOTES
grapefruit, jasmine, black pepper, under the sun
MIDDLE NOTES
curcuma, vanilla, jatamansi,
the nightmare that reveals the pleasure
BASE NOTES
lemongrass, benjamin, broad bean, a smell in the wood
Hand made in 200 pieces from a single production
Conceived in 2011
Price: 180 euro
-------------------------------------
ALCHIMIA DI PROFUMO SERIE
LALTROVE 1001:
TOP NOTES
grape-fruit, black pepper, peony, anise
MIDDLE NOTES
angelica, orange, cinnamon, sweet marjoram, wormwood, cypriol
BASE NOTES
sandal, musk, rosemary, sage
Number of pieces: 29
Conceived in 2011
Price: 380 euro
LATLROVE 1002:
TOP NOTES
jasmine, chamomile, rose, mandarin, neroli
MIDDLE NOTES
geranium, carnation, cedar, lavender
BASE NOTES
mimosa, wormwood, cinnamon, saffron, anise, patchouli
Number of pieces: 29
Conceived in 2011
Price: 380 euro
LINFEDELE 1003:
TOP NOTES
leather, laurel, pine, orange
MIDDLE NOTES
incense, galbanum, amyris, jasmine, yerba mate
BASE NOTES
juniper, myrrh, myrtle, tobacco, styrax
Number of pieces: 29
Conceived in 2011
Price: 380 euro

LINFEDELE 1004:
TOP NOTES
sauvage notes, dill, orange, turmeric
MIDDLE NOTES
coffee, toasted kamut, petitgrain, cloves, patchouli
BASE NOTES
incense, ylang ylang, cardamom, myrrh, vanilla
Number of pieces: 29
Conceived in 2011
Price: 380 euro
LONDA 1005:
TOP NOTES
saltiness, smoky notes, mint, lemon, pine
MIDDLE NOTES
lemongrass, lavender, sweet basil, ginger, cumin
BASE NOTES
vetiver, musk, wormwood, green tea, sirocco
Number of pieces: 29
Conceived in 2011
Price: 380 euro
LONDA 1006:
TOP NOTES
marine notes, mandarin, lavender, niaouli, thyme
MIDDLE NOTES
lemongrass, sage, sweet basil, myrtle, carnation, styrax
BASE NOTES
grape-fruit, bergamot, magnolia, black pepper, mimosa
Number of pieces: 29
Conceived in 2011
Price: 380 euro

LAFRO:
TOP NOTES
jasmine, mandarin, tarragon, afa
MIDDLE NOTES
cumin, lemon, goat milk, oxidized silver
BASE NOTES
incence, orange-flower, dry grass, musk
Number of pieces: 18
Conceived in 2011
Price: 240 euro

VIS ET HONOR:
TOP NOTES
bitter battle, smoked notes, chlorophyll,
chamomile, fox fur
MIDDLE NOTES
olive, mimosa, myrtle, juniper, galbanum
BASENOTES
laurel, cardamom, bitter almond,
wormwood, incence, lichens
Number of pieces: 49
Conceived in 2011
Price: 270 euro
---------------------------------------------
ALCHIMIA DI PROFUMO LITD EDITION is a unique fragrance “tailor made”.
Angelo Orazio Pregoni has created an original nuance of 1000ml dedicated to the need and emotions of its owner. The perfume is protected from the light in its special black bottle of Murano blown glass. The silver ring sculptured in investment casting, covered with rhodium and engraved in pink opens the secret door to the alchimia of your own perfume. The perfume is conserved in O’Driù’s laboratory and will be made available in 100ml ampoules at the chosen point of sale as required.
LALFEOGRIGIO:
TOP NOTES
orange, elemi, jasmine, rose
MIDDLE NOTES
broad bean tonka, geranium, wormwood, capsicum
BASE NOTES
sandal, musk, angelica, tobacco, coffee
Number of pieces: 8
Conceived in 2011
Price: 888 euro

LALFEOROSA:
TOP NOTES
petitgrain, vanilla, chamomile, rose
MIDDLE NOTES
broad bean tonka, geranium, jasmine, capsicum, lavender
BASE NOTES
mimosa, incense, cinnamon, saffron, patchouli
Number of pieces: 8
Conceived in 2011
Price: 888 euro
-----------------------------------------------
So far I had the chance to sample both LAFRO and LADAMO. Will report back very soon with my personal impressions...experiences with this brand anyone?
For additional infos you can check their website at www.odriu.it
My first stop was at their store in Via Vittoria (just next to Piazza Di Spagna) where I had the honour to discover a very interesting (and so far obscure) italian brand: O'Driù

Here're a few infos I took from their website...
What is the alchemical process that turns a fragrance into the essence of the soul? When can we say that we feel penetrated by a particular scent which we recognise as our very own in a pure and unconsciously conscious state?
When this happens, it is Perfume. When this happens, we can call it an event.
O’DRIÙ is a limited edition collection of hand-crafted perfumes which were presented at this year’s Pitti Uomo. Just a few months later, O’DRIÙ’s uniqueness was reasserted in its recent success at Pitti Fragranze with two new “handmade” creations, the first two members of the GENESI (Genesis) family: LADAMO (Adam) andLEVA (Eve).
O’DRIÙ, an anagram that conceals a Druid, is an amalgamation of two Celtic words: oak and wisdom. The full meaning of the term “Druid” is actually “he who knows through the oak”, so through signs carved on the bark, but also through the signs of the natural world. This explains why O’DRIÙ is a perfume created wholly from natural essences. Angelo Orazio has perhaps even impressed a magic sign on each of these essences which, through our nose, reaches the unconscious mind like a new sensitivity, an emancipation.
The fragrances....
GENESI SERIE
LADAMO:
TOP NOTES
earth, roots, wind, magnolia, ginger
MIDDLE NOTES
liquorice, sandalwood, tobacco, the hug of a woman
BASE NOTES
mimosa, juniper, lichens, a bath in the water
Hand made in 200 pieces from a single production
Conceived in 2011
Price: 180 euro

LEVA:
TOP NOTES
grapefruit, jasmine, black pepper, under the sun
MIDDLE NOTES
curcuma, vanilla, jatamansi,
the nightmare that reveals the pleasure
BASE NOTES
lemongrass, benjamin, broad bean, a smell in the wood
Hand made in 200 pieces from a single production
Conceived in 2011
Price: 180 euro
-------------------------------------
ALCHIMIA DI PROFUMO SERIE
LALTROVE 1001:
TOP NOTES
grape-fruit, black pepper, peony, anise
MIDDLE NOTES
angelica, orange, cinnamon, sweet marjoram, wormwood, cypriol
BASE NOTES
sandal, musk, rosemary, sage
Number of pieces: 29
Conceived in 2011
Price: 380 euro
LATLROVE 1002:
TOP NOTES
jasmine, chamomile, rose, mandarin, neroli
MIDDLE NOTES
geranium, carnation, cedar, lavender
BASE NOTES
mimosa, wormwood, cinnamon, saffron, anise, patchouli
Number of pieces: 29
Conceived in 2011
Price: 380 euro
LINFEDELE 1003:
TOP NOTES
leather, laurel, pine, orange
MIDDLE NOTES
incense, galbanum, amyris, jasmine, yerba mate
BASE NOTES
juniper, myrrh, myrtle, tobacco, styrax
Number of pieces: 29
Conceived in 2011
Price: 380 euro

LINFEDELE 1004:
TOP NOTES
sauvage notes, dill, orange, turmeric
MIDDLE NOTES
coffee, toasted kamut, petitgrain, cloves, patchouli
BASE NOTES
incense, ylang ylang, cardamom, myrrh, vanilla
Number of pieces: 29
Conceived in 2011
Price: 380 euro
LONDA 1005:
TOP NOTES
saltiness, smoky notes, mint, lemon, pine
MIDDLE NOTES
lemongrass, lavender, sweet basil, ginger, cumin
BASE NOTES
vetiver, musk, wormwood, green tea, sirocco
Number of pieces: 29
Conceived in 2011
Price: 380 euro
LONDA 1006:
TOP NOTES
marine notes, mandarin, lavender, niaouli, thyme
MIDDLE NOTES
lemongrass, sage, sweet basil, myrtle, carnation, styrax
BASE NOTES
grape-fruit, bergamot, magnolia, black pepper, mimosa
Number of pieces: 29
Conceived in 2011
Price: 380 euro

LAFRO:
TOP NOTES
jasmine, mandarin, tarragon, afa
MIDDLE NOTES
cumin, lemon, goat milk, oxidized silver
BASE NOTES
incence, orange-flower, dry grass, musk
Number of pieces: 18
Conceived in 2011
Price: 240 euro

VIS ET HONOR:
TOP NOTES
bitter battle, smoked notes, chlorophyll,
chamomile, fox fur
MIDDLE NOTES
olive, mimosa, myrtle, juniper, galbanum
BASENOTES
laurel, cardamom, bitter almond,
wormwood, incence, lichens
Number of pieces: 49
Conceived in 2011
Price: 270 euro
---------------------------------------------
ALCHIMIA DI PROFUMO LITD EDITION is a unique fragrance “tailor made”.
Angelo Orazio Pregoni has created an original nuance of 1000ml dedicated to the need and emotions of its owner. The perfume is protected from the light in its special black bottle of Murano blown glass. The silver ring sculptured in investment casting, covered with rhodium and engraved in pink opens the secret door to the alchimia of your own perfume. The perfume is conserved in O’Driù’s laboratory and will be made available in 100ml ampoules at the chosen point of sale as required.
LALFEOGRIGIO:
TOP NOTES
orange, elemi, jasmine, rose
MIDDLE NOTES
broad bean tonka, geranium, wormwood, capsicum
BASE NOTES
sandal, musk, angelica, tobacco, coffee
Number of pieces: 8
Conceived in 2011
Price: 888 euro

LALFEOROSA:
TOP NOTES
petitgrain, vanilla, chamomile, rose
MIDDLE NOTES
broad bean tonka, geranium, jasmine, capsicum, lavender
BASE NOTES
mimosa, incense, cinnamon, saffron, patchouli
Number of pieces: 8
Conceived in 2011
Price: 888 euro
-----------------------------------------------
So far I had the chance to sample both LAFRO and LADAMO. Will report back very soon with my personal impressions...experiences with this brand anyone?
For additional infos you can check their website at www.odriu.it






what about a bath in the water? LOL Besides that some of the above fragrances smell terrific. I had the chance to smell a bunch of them while at the store and they really striked me as extremely solid compositions. That's why I decided to sample a couple to properly test them at home....







