BNTBTBB used to be an offshot of Lush. Then it was killed. But Turin Sanchez gave 5 stars to BoG, so it was brought back in the main line and is now available in Lush stores everywhere (so you can smell when you stop by one). Incidentally, a couple of other BNTBTBB have come back (eg Dirty) or are available from the Lush website (but not from the stores).
Re BoG, I love it. It's an avantgarde smoky vetiver. I would describe it as a base of fresh vetiver overlaid with some plasticky smoke, like fried motherboard, and a touch of artificial Japanese candies. Which sounds like a disaster, but instead works perfectly. The feel is quite different from other smoky vetivers (say Sycomore) - it's definitely grey and weird, almost like a picture from a post-industrial wasteland. It is definitely masculine (though I don't see any problem with women wearing it), and there's nothing watery in it. As is clear from the description, this is a love/hate thing, and, while cheap, it shouldn't be bought blindly.
It also comes in a stick form. Interestingly, the stick on my skin comes out differently. At regular temperature, I only get the fresh vetiver. when I am at the gym and sweat, the smoke comes out. In other words, the stick, on most people, may appear as a more regular vetiver with a hint of smoke.