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Tauer's Miriam - availability in UK? Marketing concept?

post #1 of 9
3/21/12 at 3:39am
Thread Starter 
I've been testing Tauer's Miriam perfume, with a decant I got from The Perfumed Court. It's a truly beautiful scent, reminiscent of classics such as Chanel No 5, based on florals with amber, vanilla and orris root. You can get an FB from Lucky Scent. But can you buy it in the UK? I haven't found anywhere that actually sells it here.
The marketing of Miriam strikes me as quite strange. In the US, it's linked with a film by director Brian Pera, of whom I've never heard, and apparently when you buy an FB you're given a DVD with clips from the film plus a novelette with the same theme.
I don't think the film has ever been shown in the UK, but I may be wrong - I live in deep farming country where no art films ever surface. Maybe it's been shown in London?
But, in any case, this marketing idea would put me off the perfume rather than attract me, if I hadn't already sampled it. I don't want to smell like a fictional film character - I want to smell like me, only better. I want my scent associations to be my own, not created by someone else, however talented they may be.
I do like Miriam very much, but can anyone shed any light on its availability in the UK, and your thoughts on this unusual marketing concept?
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post #2 of 9
3/21/12 at 4:57am
Brian Pera writes on the perfume blog "I Smell Therefore I Am", and makes films too. Under the label "Tableau de Parfums", Andy Tauer made the "Miriam" perfume to accompany Brian Pera's "Miriam" film. The idea is that the exclusive scent is bought by discerning perfume fans, and the money is ploughed back into film-making, I believe.

This link - http://www.evelynavenue.com/tableaudeparfums/ - should explain better than I can!

The latest perfume, "Dark Passage" is available till the end of March: the buyer's money goes to making a film and the buyer is gifted the perfume to thank them for supporting the film-making fund-raising effort.

Andy Tauer discusses his involvement on his own delightful blog, found at tauerperfumes.com/blog, so you can see what the perfume notes are and find out more too. It's all done very openly and the perfumes do seem to be very desirable. There are different levels of contribution and different gifts in return.
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post #3 of 9
3/21/12 at 7:16am
The only comment I have is Miriam is the crown jewel of Andy Tauers creations. I don't think Andy will disagree with me.
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post #4 of 9
3/22/12 at 3:10am
Thread Starter 
Thank you, kitsch - now it makes sense.
And I agree with you, thebeck: Miriam is Andy Tauer's best yet, I believe. I only hope that selling it in this way doesn't hinder anyone from trying it. People who appreciate vintage, classic, beautifully-made frags really ought to sample Miriam, so I hope "she" stays around for more than a limited time.
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post #5 of 9
4/5/12 at 4:06pm
You can get a decant at www.theperfumedcourt.com I bought a 5 ML roll-on. Gorgeous scent. It becomes famous by word of mouth recommendations.


TAUER PERFUMES - Tableau de Parfums - Miriam
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post #6 of 9
4/5/12 at 10:59pm
I don't know about London but this perfume shop in Paris sells it so you could give them a ring to see if they would ship a bottle to you, or even to ask if they know of any UK stockist:
http://marieantoinetteparis.fr/marie.../Pratique.html

Les Senteurs could be another place to call and see if they've got it in the pipeline.
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post #7 of 9
4/7/12 at 1:56am
Thread Starter 
Hi, Papillon and Ursula, and thanks for the feedback. I actually got my own decant from The Perfumed Court, and while I expect I could get Miriam shipped from Paris (this is how I have to buy my Caron extraits), Les Senteurs in London doesn't stock it. Which makes me wonder whether this (to me) odd alliance of film and perfume is preventing Miriam from reaching the clientele she surely deserves. Perhaps Brian Pera is well-known in the US, so the collaboration between him and Tauer there would be a positive help. But not, I feel sure, in the UK. Maybe in London, but where I live the only culture is "agri"!
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post #8 of 9
4/7/12 at 5:08am
I have to comment on the advertising re: MIRIAM. The concept is to link this perfume to a character. Quite frankly, the character does not exactly turn me off, but she does NOT make me want to buy the scent. I want to choose something that reflects me ... not some movie character lady, nor her mother. But: The scent is so beautiful that it will just succeed by word of mouth recommendations. It matters most what is INSIDE the bottle. The correlation to fiction, fantasy or whatever is just the advertising which serves as a platform for the scent to be launched. After a while, the public will get used to MIRIAM - it is just a name - but the fragrance is a very good Andy Tauer scent. There are in the pipeline more of the same - LORETTA being another movie character, ready to be launched, and later on INGRID. And on like this for a period of 10 years, being the venture with Brian Pera.

None of the movie themes interest me, like I said; but the quality of TAUER PERFUMES is well known. Based upon that, I will give the future scents, LORETTA and INGRID, a sniff and a try, and possibly a purchase.

I have serious doubts that the young crowd - currently being overfed with sugary celebrity perfumes - will pay any attention to this particular line of perfumes. The scent MIRIAM stands apart by its vintage feel and that is exactly what I have been searching for a while.

Most CARON perfumes in their versions of today still have that thick full feel also, and they wear well, like the extracts used to wear. Nowadays we can barely find true vintage perfumes anymore, everything is reformulated, and re-reformulated, and re-re-reformulated. So when something like MIRIAM came along, I pounced on it.
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post #9 of 9
4/7/12 at 7:01am
Quote:
Originally Posted by redrose View Post

Which makes me wonder whether this (to me) odd alliance of film and perfume is preventing Miriam from reaching the clientele she surely deserves.

On the contrary.
This is a ploy. No doubt.
Tauer is an evil scientist very well versed in human psychology.

Easy as 1-2-3:

1 - Craft something orgasmic in your secret laboratory;
2 - Hook up your audience by releasing samples BUT (and this is important) make the bottle highly unavailable;
3 - Create a whole crowd hysteria so people will go to any length in order to obtain this nectar of the gods.

Result: A legend is born.

PS: @ the culture of the "agri".
PPS: Call les Senteurs EVERY DAY until they agree to stock it.
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