Originally Posted by icanzapyou
I definitely agree with everyone who says that all things "luxury" are pretentious. So yes, okay, everything's pretentious (haha). Some niche houses, however, take this to a completely ridiculous level, and not just about price, but history, exclusivity of products, etc. Yes, that's pretentious, but if it works for them, then it just means they're doing very good marketing.
Is CLIVE CHRISTIAN doing very good marketing by not even giving out carded samples, and instead wafting the perfume sprays through the air, at their last introduction ? This has turned me OFF !! I can still go and find their scents at the nearest department store in New York City, but they turned me OFF.
Is NASOMATTO doing very good marketing by putting out a statue of a dog doing his business at the Esxence Trade Show and saying, "we will be back". That, too, has turned me OFF. While all the other exhibitors made the effort to reach out to the potential consumers and gave out samples, these NASOMATTO people did not even bother to show up. So, the customer should chase them, for where they are, for what they are hiding from everyone. Oh no, that attitude has turned me OFF. They can have whatever scents they have, I will not chase after those.
If a company wants to reach a consumer, on a sublimal level it has to respect that consumer, and not think that the consumer is altogether gullible = stupid.