Sometimes it's good to rub a fragrance in. For example, the Patou Pour Homme thread got me curious about my Bijan Men, which supposedly smells like PPH. However, Bijan is too strong to just spray, so I sprayed one spray on my arm then rubbed it in both arms vigorously spreading it all around. It's tone down, more tolerable and much better smelling this way.
Rubbing it in sort of leap frogs you to the mid / dry down, which is often a good thing.
Rubbing it in sort of leap frogs you to the mid / dry down, which is often a good thing.










