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L’Atelier du Bois, Bangkok 1st Oud Perfumery Boutique

post #1 of 12
Thread Starter 
According to this article

The 1st Oud Perfumery Boutique is going to officially opening soon at Intercontinental Hotel Bangkok in Ratchaprasong District, and this is the official website (http://www.fragrancedubois.com) with some interesting read on oud in their brochures, there is no information on their product and pricing yet --I have just sent them e-mail asking for their location, product and pricing, but their e-mail is not working.

The website said that it is going to officially open on the opening day of the boutique so I hope we will get more information when that time arrives.


Quote:
Welcome to Fragrance Du Bois


...the Oud oil distillation and perfumery which is owned and operated by Asia Plantation Capital. Our new website is currently under construction, and will be launched at the end of July.


Grand Opening

The launch of our new website is timed to coincide with the grand opening of our first Oud Perfumery Boutique in Bangkok, Thailand - L'Atelier Du Bois.


L'Atelier Du Bois

The English meaning of "L'Atelier Du Bois" is "Workshop of The Woods". This choice of name reflects the fact that our boutiques will carry our own fragrance ranges, created by world famous Guest Perfumers.




Bespoke Fragrance

We will provide a bespoke fragrance blending service for our clientele, offering unique creations to private and retail buyers, crafted with the finest oud oils and other essential ingredients.


Sustainable Resources

All of our ingredients are sustainably sourced and produced under the control of our own Perfumery based in Grasse, Cote D'Azur - the world's fragrance capital.

Now I want to know who are those world famous Guest Perfumers and it is prosible that BKK going to have some city exclusive oud perfume now.


This is a clip about the company that manage this brand.

post #2 of 12
Could be interesting, particularly given the proximity to Laos and Cambodia, where a lot of the quality stuff comes from. Please keep us posted!
post #3 of 12
One of the brochures lists an assortment of oud fragrances from various houses, which I assume will be carried by the boutique in addition to their own creations.

The perfume scene in Bagkok just got a lot more interesting!
post #4 of 12
Quote:
Originally Posted by noggs View Post


The perfume scene in Bagkok just got a lot more interesting!

Quote:
Originally Posted by mr. reasonable View Post

Could be interesting, particularly given the proximity to Laos and Cambodia, where a lot of the quality stuff comes from. Please keep us posted!

Oh Yes, most definitely!
post #5 of 12
Thread Starter 
More information on L’Atelier du Bois
http://www.onlineprnews.com/news/235...r-Oud-Oil.html

Quote:


The company is developing oud based fragrances under their own brand Fragrance Du Bois, as well as creating bespoke packaged and confidentially branded fragrances for private and retail clients.

The company recently completed their first Oud Boutique in Bangkok, L'Atelier Du Bois (Workshop of the Wood), at the Inter Continental Plaza and plan to open a chain of boutiques across Asia and Middle East regions over the next two years.

Over exploitation of Aquilaria Trees

Traditionally Oud oil and wood chips have been sourced from wild Aquilaria trees, but this practice was made illegal in 2000 by CITES (Convention on International Trade in Endangered Species of Wild Fauna and Flora). Since then the harvesting of wild trees has continued almost unabated. The effect of this over exploitation is that today these valuable trees have been almost wiped out in natural forest areas across many countries. Asia Plantation Capital has been credited with reintroducing the Aquilaria species to Sri Lanka in 2009.

A Sustainable Alternative

Shaima Matar, Oud Oil Sales Director at Asia Plantation Capital explains:-


"The importance of sustainable plantation grown trees for the future and protection of the Oud industry is linked with our commitment to ongoing research and development and our continually improving production methods. These have been key factors in helping APC supply 100% pure oud oils to the UAE and other global fragrance markets."

"Receiving an operational license from the Government of Dubai helps us to show the industry that we are not just another trader arriving in the Emirates with questionably sourced Oud oils. All of our products carry CITES certification and can be traced back to the actual plantation and trees they were produced from. Additionally we guarantee our oils and woodchips are 100% pure and not blended."

Key Market Presence

Investing in a licensed company in Dubai is also a further commitment to the sector and ensures APC has an important presence in the world's key market for Oud and is well placed to best service local commercial and retail clients. Having recently attended The Beauty World Middle East Exhibition in Dubai the timing of receiving this license was very important.

Plantation Visits

Buyers are welcome to visit Asia Plantation Capital's plantations and meet with the professionals on the ground that are making sustainability in Oud oil a reality.

Asia Plantation Capital is an owner and operator of a diverse range of commercial plantation and farming businesses across the Asia-Pacific region and globally as part of the Plantation Capital Group of associated companies. Their focus is on multicultural and diverse plantation projects geared to the domestic and commercial demands of the countries in which they operate. APC work closely with and support fragile local communities as an underlying core principle of their business, providing social and cultural support as well as investment to move these communities away from traditional deforestation and illegal logging activities as a main income source.
post #6 of 12
Quote:
Originally Posted by mr. reasonable View Post

Could be interesting, particularly given the proximity to Laos and Cambodia, where a lot of the quality stuff comes from.

For sure.
post #7 of 12
Thread Starter 
More information I found on the 'News' section of that company.

http://www.asiaplantationcapital.com...retail-outlets

Quote:
APC Retail Outlets


In the first quarter of 2012, Asia Plantation Capital and their retail partner will be opening retail outlets under the 'Du Bois' (of the wood) brand at the Inter Continental Hotel Mall (Bangkok) and the Hilton (Hua Hin) in Thailand. A further planned expansion of boutiques is scheduled for Dubai, Abu Dhabi, Paris, New York and London over the next two years. Asia Plantation Capital's retail partner is already well established with luxury boutiques and property holdings globally under various brands.

The retail outlets will be unique in that they will be the only shops presently in the market selling oils and products where Asia Plantation Capital can guarantee the oud source from their own plantations. The outlets will also be stocking the main stream branded Oud fragrances.

Another unique factor which will set Asia Plantation Capital apart from any competition is that they will be the only bespoke Oud retailer offering an in-house, and in-store bespoke fragrance range, which can be created for high end clients by a master perfumer and bottled and branded to a client's specification.

The bespoke fragrance creation model has recently become one of the fastest growing sectors in the luxury fragrance industry, and Asia Plantation Capital have worked very hard to secure the services of one of the fragrance world's most prestigious fragrance houses as part of this project.


What is the underlined sentence means ?

The outlets will also be stocking the main stream branded Oud fragrances.

A. The boutique is going to carries oud based designer perfumes.

B. The boutique is going to carries oud based perfumes --both niche and designer.

C. The boutique is going to sell their oud based perfumes.

D. Not enough information


Where is the boutique ?

Answer : The boutique is towards the back of the hotel retail space. Walk through a large souvenir shop on the basement level and took some stairs out of that store which lead to the Atelier….It’s a bit of a maze, but easy enough to find.
post #8 of 12
Wit - just a thought - please slam some of this info in a new Thread over in the 'City Directories' Forum for Thailand so it doesn't get lost later! Thanks
post #9 of 12
Thread Starter 
Quote:
Originally Posted by mr. reasonable View Post

Wit - just a thought - please slam some of this info in a new Thread over in the 'City Directories' Forum for Thailand so it doesn't get lost later! Thanks

I just posted there.

http://www.basenotes.net/threads/217...11#post2648511
post #10 of 12
Thread Starter 
The store is open with so many oud-based fragrances.

50ml for 69.95 USD
100ml for 119.95 USD

No information on the notes and parfumeur yet.

http://store.fragrancedubois.com/ind...4&currency=USD

The store also provide pure oud oil, home & car fragrances, Oud chip, and oud candles.

I just contact them for the location of the boutique.

post #11 of 12
This makes perfect sense to me. If the new law in perfumery is "For every line, an oud", then a whole store devoted to it seems a natural outgrowth of the trend.
post #12 of 12
Thread Starter 
Quote:
Originally Posted by Sugandaraja View Post

This makes perfect sense to me. If the new law in perfumery is "For every line, an oud", then a whole store devoted to it seems a natural outgrowth of the trend.

The store is own by an Agarwood Distiller that has offices and boutiques in London, Paris, Monaco, New York, Miami, Dubai, Abu Dhabi, Singapore, Hong Kong, Peking, Beijing, Bangkok, Kuala Lumpur, Lagos, Abuja and Brunei.

So their oud oil should be so pure.
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