WOAH! Where did that wall of social commentary come from??
I mean yea, things seems to be getting dumber if you look at what's presented to you, but that's just what is most publically shown. There are plenty of places you can go to get your intellectual on. For every dumb movie, there's an indie film that has depth not shown to the majority of the public, for every terrible pop band there's an artist producing music you would find amazing. Society standards slipping? More like being hidden, but I'd even take basenotes as an example of a social oasis. Sure Facebook is trying to cram as much crap as they can down your eyehole, but find your niche and it's smooth sailing, finding people with a common interest helps.
As for society as a whole, yes, they're dumb, but it's always been that way, it's just easier now. I wish it was different, but it's human nature it seems. But, I can at least comfort myself in the fact that I feel superior to most people
If they choose to be uneducated wastes of life so be it, but what matters in your life in yourself.
I'll stop myself there and just say...this article was not written for people on this forum, you have to take that into consideration. No one reading that article will know about Frederic Malle, or the in house perfumer of Hermes...they want to know what smells good, and showing the reactions of people to what they're smelling is a good way of doing that.
I can think back to a time where I couldn't separate a note from another for the life of me, it's not easy without training your nose at least a little. The mash-up of notes can be overwhelming to a new nose and it won't smell distinct it will smell like an amorphous blob of scent. The opinion won't be do you smell the vetiver in the base or do you detect a muskiness, it will be yes or no does this smell good.
Al from Streetscents is a good example of this, I find it entertaining to see what people off the streets say about a fragrance, you can really see the gap.
Now, I'm not exactly sure how you spun all that off of this easy to digest article...but don't read into it, it's a simple thing...other peoples first smells of the given fragrances.
And let's be honest...yahoo and esquire aren't exactly where you go to fill your intellectual void