Originally Posted by SculptureOfSoul
The reason it gets so much love is because it has all the mass appeal of the lowest common denominator mass market scents, but still lets people feel superior and snobbish because they spent $100-200 on a bottle of scent that "nobody else is wearing."
Snobby + (compliment)slutty = community hype.
See also: New Haarlem, LIDGE, DHI.
Sadly, there is some truth to this. I should note that I own Aventus and I really enjoy it, but I didn't buy it based on any of the hype, and I absolutely do not think it (or anything else) could live up to the hype.
I got a sample and wore it for a few days, and in the process, I let my nose decide. That's the only way one should make a purchase like Aventus.
Aventus is interesting because it's VERY mass appeal without smelling cheap or needy. Needy? Yeah, needy. When I smell things like Guilty or 1 Million, I smell desperation. OH, GOD, PLEASE NOTICE ME!!! DON'T YOU NOTICE HOW LOUD YET SWEET I SMELL? Those scents scream for attention. Aventus has the fruity pineapple top that makes it easy to notice, but the smokey base keeps it from being a teen scent. It's youthful yet elegant. A confident 25 ear old could wear it, but so could a cheerful 55 year old. It might also be a bit snobby. I hope not, but, I've been told it smells kind of country-club-ish. Two women told me that, but both smelled it on paper rather than on my skin.
Aventus is Creed's attempt to cross over from niche to mainstream, and I suspect they're doing a better job of it than even they thought they would. Aventus is easy to like, and it's selling beyond their original hopes.
Frankly, I think we're going to see more of this from other niche houses. It's smart to make a few scents that are very mass appeal to bring new customers into your line, while also making many niche appeal scents for your loyal customers. It's good for business... but it only works if the niche appeal scents are excellent and the mass appeal scents don't damage your brand identity. Love 'em or hate 'em, I think Creed does a good job with that balancing act.
I know this will read as blasphemy here, but I believe someone like Andy Tauer could increase sales 4X by creating one scent that is a mass appeal version of what he does. Use it as a hook to bring non-niche people into his line. That's what Creed is doing with Aventus. It's what they did with GIT, though I think GIT was a bit less intentional (meaning, Aventus is a blatant attempt at creating a mass appeal scent, whereas I think GIT's success was a happy accident). I think that's the trick for any niche: create a few (FEW!) mass appeal scents to bring new customers into a high end and high quality niche line.
It good for business.
The main problem with hype is that it's often implied we should love whatever the hypers love. But if you pay attention, you'll notice that some of those hyping a frag today will be selling the frag in a few months because they bought into the hype rather than trusting their own noses.
So... to the OP: You weren't thrilled with Aventus? CONGRATULATIONS! You were wise enough to trust your own nose instead of buying into the hype, and you saved yourself money. Sweet, eh? The good news is, there are plenty of scents that you'll love. Choose one of those instead.
Like I said, I love Aventus, but I think the hype is silly, and I DON'T buy into the idea that it's the ultimate scent. I get more compliments when I wear things like Gucci Pour Homme II ($73), Bvlgari Black ($40) or Curve ($15!). Aventus is a scent I love, and I bought for myself and wear for myself. It's a people pleaser, and that's great! It's also excellent as a room freshener. I'm not kidding. I spray a cotton ball and stick it in the desk drawer I keep my pens and pencils in. Sounds silly? Maybe, but man oh man, whenever I reach in there for something, it smells great, and the scent from 1 spray lasts for weeks.
tl;dr: Buy what you love and love what you buy. Hype is silly. Trust your nose.