Aramis had a fragrance called Impeccable, which was out for about five minutes. I looked for it with some intention, and never saw it anywhere. They've now announced a new one called Aramis Gentleman, for which I stopped in Bloomingdales several times, and it is a "no show". They tell me it was supposed to have come at the beginning of October, but there's no word when it will get in. My sense is that there's no marketing mind at all behind this product line anymore; and they frankly don't care. Why release new issues with so little enthusiasm for their work? They don't seem to care very much what the buying public thinks. Just as they didn't care and discontinued the excellent Aramis Shampoo/Conditioner, which was my favorite hair care product, but is no more. Further the excellent Aramis Special Reserve had a very short shelf life and no promotion whatsoever. If Aramis Gentleman turns out to be another five-minute wonder, maybe they should hang it up with one last announcement of a new release that simply never comes out at all-- called Aramis Incompetent.
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10/10/12 at 5:27pm