Foustie, I agree. Dark and charmingly, elegantly morbid. That said, to my understanding, Secartion has nothing to do with O'Driù. It will probably be a one-off composition by Pregoni which will not be included in the regular O'Driu's range. It will be introduced worldwide with a bunch of art-performances by the author (several around europe and some in the US as well) and it will most probably have different distribution channels from O'Driù...
Here's an excerpt from an article I've found online...
"Marketing is the dominant sub-culture in every planetary social relationship, the simplistic stereotypes dictated by advertising have depleted the value of the individual, depriving it of a subjective identity and reducing it to a mere target audience. Secraction reworks the postulates of marketing in a unique and singular utopia, a scent that becomes a product only with us, and for us only through a intimate and secret action that turns us into protagonists. From this new perspective, you can definitely consider Secraction as pure art: not a copy of a copy, not the mere imitation but the catharsis of the world, the evacuation intended as purification! "
Here's an excerpt from an article I've found online...
"Marketing is the dominant sub-culture in every planetary social relationship, the simplistic stereotypes dictated by advertising have depleted the value of the individual, depriving it of a subjective identity and reducing it to a mere target audience. Secraction reworks the postulates of marketing in a unique and singular utopia, a scent that becomes a product only with us, and for us only through a intimate and secret action that turns us into protagonists. From this new perspective, you can definitely consider Secraction as pure art: not a copy of a copy, not the mere imitation but the catharsis of the world, the evacuation intended as purification! "















