Today I finally had the chance to test the infamous "Gucci Museo" AKA "Forever Now" and....
I guess what I think about it, it's pretty clear from the picture. A spicy (mainly pepper / cardamom / nutmeg) combo built around a (synthetic) woody-oriental structure with subtle floral undertones and the usual green bergamot opening. Before I go on, let me say it smells good but, who is familiar with NU and who is expecting the usual Villoresi's (heavy-handed) hallmark, be ready for a semi-disappointment.
I'm a big sucker for NU so I can't say I disliked the Gucci but, somewhat, it didn't completely convince me. It's kind of volatile, sort of transparent and has an overall vibe just like if they really tried to couple two axpects that usually belong to completely worlds apart: "Exclusivity" and "Pleasing Everyone". Well, the price is definitely leaning towards the exclusive side of the spectrum at 170 euros for 100ml but the fragrance, while smelling definitely nice, is, in two words, "NU Legere".
Quick note on the service and distribution: Gucci Museo will be available only at the Gucci Museo in Piazza Della Signoria and in Gucci Flagship Stores around the world. NO SAMPLES AVAILABLE NOW AND NEVER!