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Forever Now by Gucci (Museo) - perfumer Lorenzo Villoresi

post #1 of 39
10/23/12 at 7:25am
Thread Starter 
From Now Smell This:

Gucci will launch Forever Now, a new fragrance made for the Gucci Museo (which opened last year in Florence) in collaboration with Italian niche perfumer Lorenzo Villoresi.

Forever Now is an ‘ode to the Florentine tradition of the Gucci brand’; the notes feature bergamot, mandarin, black pepper, lavender, orange blossom, rose, jasmine, ylang ylang, leather, nutmeg, amber, patchouli, musk, vetiver and Tuscan iris.

Gucci Museo Forever Now is expected to launch in early 2013; it will be sold at the Museo, at Gucci boutiques and the Gucci website. It will be available in 100 ml Eau de Parfum.


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post #2 of 39
10/23/12 at 7:39am
Sounds interesting.
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post #3 of 39
10/23/12 at 8:04am
Sounds very interesting. The notes list looks a bit like they're trying to please everybody but sounds interesting nonetheless
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post #4 of 39
10/23/12 at 8:52am
It will be interesting to sample to see how those notes come together when it's released.
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post #5 of 39
10/23/12 at 2:28pm
Only Lorenzo makes it sound promising.

Then again we know Gucci targets the mass market.....
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post #6 of 39
10/23/12 at 2:51pm
Quote:
Originally Posted by hedonist222 View Post

Only Lorenzo makes it sound promising.

Then again we know Gucci targets the mass market.....

I agree that Lorenzo makes it sound interesting, but I haven't been too taken with the recent releases from his own house. I haven't sampled the brand new one yet, though.
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post #7 of 39
1/9/13 at 7:55pm
This is apparently out now according to what I saw on Facebook. Has anyone smelled it?
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post #8 of 39
1/10/13 at 3:39am
Must go to florence soon...
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post #9 of 39
1/28/13 at 7:13pm
Would like to get a sample.
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post #10 of 39
2/13/13 at 7:11am
Today I finally had the chance to test the infamous "Gucci Museo" AKA "Forever Now" and....



First Impressions:

I guess what I think about it, it's pretty clear from the picture. A spicy (mainly pepper / cardamom / nutmeg) combo built around a (synthetic) woody-oriental structure with subtle floral undertones and the usual green bergamot opening. Before I go on, let me say it smells good but, who is familiar with NU and who is expecting the usual Villoresi's (heavy-handed) hallmark, be ready for a semi-disappointment.

I'm a big sucker for NU so I can't say I disliked the Gucci but, somewhat, it didn't completely convince me. It's kind of volatile, sort of transparent and has an overall vibe just like if they really tried to couple two axpects that usually belong to completely worlds apart: "Exclusivity" and "Pleasing Everyone". Well, the price is definitely leaning towards the exclusive side of the spectrum at 170 euros for 100ml but the fragrance, while smelling definitely nice, is, in two words, "NU Legere".

Quick note on the service and distribution: Gucci Museo will be available only at the Gucci Museo in Piazza Della Signoria and in Gucci Flagship Stores around the world. NO SAMPLES AVAILABLE NOW AND NEVER!
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post #11 of 39
2/13/13 at 10:30am
170 euro and no sample? I'll pass
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post #12 of 39
2/14/13 at 5:39am
the far drydown is a lot about vetiver and soft woods...
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post #13 of 39
2/14/13 at 6:55am
Thanks to Mike for this thread and alpharom for the review.
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post #14 of 39
2/14/13 at 7:27am
Very interesting. Is it unisex?
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post #15 of 39
2/14/13 at 9:07am
Quote:
Originally Posted by david View Post

Thanks to Mike for this thread and alpharom for the review.

Don't get me wrong, mine are just initial impressions. The fragrance is not easy to test because they don't provide samples plus, at the Gucci Museo, SAs follow you step by step and won't leave you alone. Terrible.

Quote:
Originally Posted by Scentologist View Post

Very interesting. Is it unisex?

absolutely yes....totally.
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post #16 of 39
2/14/13 at 9:16am
After a succession of bombs and stinkers, Gucci's desperate for a hit. Going back to their Italian roots is probably a good way to start. Perhaps someone here will do a split?
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post #17 of 39
2/14/13 at 9:46am
Quote:
Originally Posted by Diamondflame View Post

After a succession of bombs and stinkers, Gucci's desperate for a hit. Going back to their Italian roots is probably a good way to start. Perhaps someone here will do a split?

hmmmmm, altough definitely smelling nice, I think this is more worthy from a "vintage of the future" perpsective than just for the juice itself...Just my two cents.
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post #18 of 39
2/18/13 at 2:17am
I have to admit that I like the fact very much that some brands release now & then,
an exclusive scent that's only available in one place, or few stores. It kinda makes me curious.
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post #19 of 39
2/18/13 at 2:32am
I'm going to Florence this week, looking forward to trying this!
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post #20 of 39
2/18/13 at 2:44am
That's great! Keep us posted and with life pictures please.
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post #21 of 39
2/18/13 at 10:09am
Thread Starter 
Oh I don't like Nu, so I'm somewhat disappointed.

Interesting to hear that Villoresi has done a 'light' fragrance, which is definitely not his style based on his current releases. Hmm...
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post #22 of 39
2/18/13 at 10:36am
Quote:
Originally Posted by mikeperez23 View Post

Oh I don't like Nu, so I'm somewhat disappointed.

Interesting to hear that Villoresi has done a 'light' fragrance, which is definitely not his style based on his current releases. Hmm...

Give it a chance, while surely synthetic it's *less* synthetic than NU. Plus, the resemblance is only to a certain extent. "Foerever Now" is overall smoother, more vetiver-prominent (expecially during the final phases) and it completely lacks the incense note...

BTW, some latest Villoresi such as Mare Nostrum or Theseus are not as heavy as some of his previous works. Piper Nigrum is not heavy either IMO...

Last but not least, these are my initial thoughts. They're not to be meant as a review so I really don't want to descourage anyone from testing this fragrance. I'm actually thinking I might splurge on a full bottle at some point...
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post #23 of 39
2/18/13 at 10:40am
And there is no way to obtain a sample, correct?
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post #24 of 39
2/18/13 at 10:43am
Not through "official" channels...According to Gucci SAs no samples of Forever Now have been produced...
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post #25 of 39
2/18/13 at 10:55am
Guess I had better star making some friends lol
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post #26 of 39
2/18/13 at 11:10am
I think samples will sooner or later appear. How people who don't have access to Gucci boutiques are supposed to splurge big tickets to buy this blind? In the end, let's not forget it's Gucci we're talking about not Guerlain...
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post #27 of 39
2/18/13 at 11:42am
Malle for Dries, Villoresi for Gucci...hmm, I wonder if we'll see more big names working with designers this year ?
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post #28 of 39
2/18/13 at 12:24pm
Villoresi had made the odd not-too heavy scent in the past.
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post #29 of 39
6/5/13 at 4:49am

Tried today at the Gucci Museo in Florence. I was disappointed.

If I had smelled it without knowing the name, I would have said: new Prada! Clean, with the typical base of Prada perfumes (white musks, vanilla, resins) and an Hermès (jardin) drydown.

There is a general transparency, which flattens the complexity of the pyramid and doesn't do justice to the category of Chypres. The hesperides are very steamy, hot spices don't push, the leather is extremely lightweight, too ephemeral, too diluted in it smells.

 

I also tried the Flora 1966, better job, but doesn't satisfy me. Also here, lot of transparency, much flatness, poor fun.

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post #30 of 39
6/5/13 at 4:32pm
Thread Starter 

Thanks for the update Filomele.  :thumbsup:

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post #31 of 39
6/8/13 at 12:22am

In the end I had to splurge on a full bottle. I gave it a couple full wearings before committing to 100ml and it came out as a very refined blend. What I initially cought as "fleeting" turned out to be a light sophisticated touch. This is not something you'll like if you're into striking fragrances. It's more of an easy-wear for anyone looking for a versatile fragrance with a remarkable amount of personality. The spices are great, the synth woods are never overdone or suffocating while the overall feel is of a multi-layered and micro-detailed composition. This stuff is incredibly versatile but far from being generic. I'm falling for it....

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post #32 of 39
6/9/13 at 7:39am

maybe I will get a free sample. not in a rush to sample.

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post #33 of 39
6/9/13 at 8:21am

alfarom:

 

did you buy it in Gucci Museo in Florence?

 

Not my type of fragrance. But nice and smooth it is.

 

cacio

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post #34 of 39
6/9/13 at 8:53am
Quote:
Originally Posted by cacio View Post

alfarom:

 

did you buy it in Gucci Museo in Florence?

 

Not my type of fragrance. But nice and smooth it is.

 

cacio


You can find it in all Gucci stores or Rinascente (if you're in Italy). I have tried them at the Gucci Museo because they have a beautiful book-store cool.gif

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post #35 of 39
6/9/13 at 8:14pm
Quote:
Originally Posted by cacio View Post

alfarom:

did you buy it in Gucci Museo in Florence?

Not my type of fragrance. But nice and smooth it is.

cacio

I tried it at the Gucci Museo but eventually pulled the trigger in Rome.

To those looking for samples: there won't be any samples!
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post #36 of 39
6/9/13 at 8:22pm

I asked because I too had tried it at the Gucci Museo. Which is quite in an impressive place. The view from the second floor is amazing - that, rather than the bags and clothes, are worth the visit.

 

cacio

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post #37 of 39
6/9/13 at 8:25pm
Quote:
Originally Posted by cacio View Post

I asked because I too had tried it at the Gucci Museo. Which is quite in an impressive place. The view from the second floor is amazing - that, rather than the bags and clothes, are worth the visit.

cacio

Oh well, I believe Piazza Della Signoria is quite unbeatable as a location grin.gif

On a side note, I strongly suggest you to revisit this fragrance and, possibly, giving it a full wearing. It took me a while to "get" the subtle magic. Yes, it's restrained, yes it's kinda safe-ish but, at the same time, it has a nice, almost artisanal twist. More of a signature type of composition than something appropriate to celebrate something but, in the end, the best fragrance by Gucci in decades.
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post #38 of 39
6/9/13 at 9:19pm

If it appears stateside, I'll retest then. But I was quite unimpressed. Plus, smooth frags are usually not my cup of tea (same as helmut lang, Dries van noten etc).

 

cacio

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post #39 of 39
6/10/13 at 5:33am
Quote:
Originally Posted by cacio View Post

If it appears stateside, I'll retest then. But I was quite unimpressed. Plus, smooth frags are usually not my cup of tea (same as helmut lang, Dries van noten etc).

cacio

Yeah, I know your tastes. They're often similar to mine expecially when it comes to edgy-stuff but every once in a while, I enjoy something *smoother* (as long as it's not boring or too derivative). In the end, Forever Now was composed by someone who's probably one of the masters of heavy-handed fragrances. What I find easier with smoother scents, is to overlook them...
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