I'm going to say something which, may possibly draw criticism, or might, taken properly provide a much needed re-appraisal of some truly vilified fragrances. TOP NOTES DO NOT MATTER...except for sales that is
Think about the act of wearing a fragrance, you get out the shower, spray some on before getting dressed, perhaps a spray on a t-shirt, by the time you get dressed get in your car and get to the club or to work you've already burned through the top notes, unless you live 5 minutes away from the club (sorry) or your job.
I say this because I've gone back to wearing a single spray of Joop! to work. I've gotten two compliments and realized that while the initial blast is bloody room-clearing in its potency, I spend most of the day in its drydown, which is wonderful. There is nothing else I have in my collection which lasts as long as this.
I realize too for fragrances with potent projection and sillage, a light application is all that's needed to get a full day of fragrance. Having to re-apply a fragrance is impractical and silly.
Malcolm Gladwell identified something similar in his book Blink, where Pepsi did a Blind taste test against Coke, as it turns out, the first sip or top flavour of Pepsi was more popular, but people preferred to drink a whole coke. The executives of Coke disasterously misinterpreted this and decided to release New Coke, a commercial flop and scrap the classic formula. Many fragrances, I'm afraid, face the same fate.
Topnotes are largely for sales purposes. Any other fragrances that don't have great top notes but have amazing drydown/projection/longevity? What are your thoughts?
Think about the act of wearing a fragrance, you get out the shower, spray some on before getting dressed, perhaps a spray on a t-shirt, by the time you get dressed get in your car and get to the club or to work you've already burned through the top notes, unless you live 5 minutes away from the club (sorry) or your job.
I say this because I've gone back to wearing a single spray of Joop! to work. I've gotten two compliments and realized that while the initial blast is bloody room-clearing in its potency, I spend most of the day in its drydown, which is wonderful. There is nothing else I have in my collection which lasts as long as this.
I realize too for fragrances with potent projection and sillage, a light application is all that's needed to get a full day of fragrance. Having to re-apply a fragrance is impractical and silly.
Malcolm Gladwell identified something similar in his book Blink, where Pepsi did a Blind taste test against Coke, as it turns out, the first sip or top flavour of Pepsi was more popular, but people preferred to drink a whole coke. The executives of Coke disasterously misinterpreted this and decided to release New Coke, a commercial flop and scrap the classic formula. Many fragrances, I'm afraid, face the same fate.
Topnotes are largely for sales purposes. Any other fragrances that don't have great top notes but have amazing drydown/projection/longevity? What are your thoughts?
