Hi all,
I asked to many expert people (and insiders ones) to explain some facts about M7, and I received many curious, strange answers.
So I would want to ask your opinions. Here you can read SEVEN questions/affirmations about M7.
If you know someone who is an expert, PLEASE forward him/her this message: it will be interesting to know their point-of-view.
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ONE
Since beginning, M7 was planned to be a Masterpiece in perfumery History, by using very rare and precious substances, mostly natural, with little use of synthetic molecules.
Yves Saint Laurent wanted it to be a real pillar in perfumery, and asked Maison Gucci , the current owner, an help to make the best effort. Unfortunately, it turned in to one of the biggest busts in perfumery, with very poor sales through the years. (True or False? Explain)
TWO
The creative aspect of new M7 parfum was on Tom Fords hands, who gave instructions for the famous nude and hairy man advertisement, too. This was a commercially disaster, because many potential buyers avoided this parfum, fearing to have to do with something of unpolite and pornographic. M7 was launched in the second half of 2002, and in these months sales were very low. In the whole year 2003, M7 did not ever gained the 20 Top Sellers Male fragrances, making it a real insuccess. Yves Saint Laurent was not too satisfied with Tom Fords creative genius in the field of "Fashion", and when he knew his Masterpiece parfum went so poorly, he became so angry that asked Tom Ford to be fired, in 2003. (True or False? Explain)
THREE
In an attempt to avoid the complete commercial disaster, during year 2004 M7 parfum was heavily diluted, and many citrus oils were added, creating the M7 Fresh cologne. So, M7 fresh is not a new fragrance, but only the original M7, very diluted, without some ingredients (mandrake root and others), and with only a tiny amount of precious Oud oil remained. (True or False?)
FOUR
During year 2001, Maison Saint Laurent buy a large stock of real agarwood (Oud) oil, at a moderate price, and used it maybe for the first time at this level- in the M7 formula.
M7 therefore contains big amounts of real agarwood oil. This is noteworthy, because today the Western oud fragrances, even the more expensive, use mostly synthetic Oud. (True/ False?)
FIVE
Mixed in the M7 ingredients, together with the real Oud oil, the synthetic one appears: its the molecule 10760E created by Firmenich. It was used to sweeten the real Oud, considered too harsh and rude for Western people tastes. The synthetic 10760E Oud flanks the real Oud, smoothing it.
At the end of 2007, the original low-priced Agarwood oil stock ended, and only the 10760E molecule was used. This is the famous reformulated M7 (years 2008-2010) , a more sweet version of the original (vintage) M7. (True / False?)
SIX ( a bit contradictory) .
Twisting and rolling the vintage (=four dark sides) M7 bottles you can see a sort of fog or dust swirling all over: this is the proof of the real Oud used. The Oud oil is soluble in alcohol; so if you can see the Oud dust would mean its concentration is so high that cant solubilize anymore. If you dont see the dust in the vintage bottle, it means in that particular batch contains smaller quantities of real Oud, and it solubilizes entirely.(True/False)
SEVEN
During the transition to LOreal (year 2007/2008), many things changed: boxes, bottles, ingredients, everything was messed up. Its possible to find reformulated bottles ( 3 clear sides ) containing the original real Oud. (True/False?)
--------------------------
I asked to many expert people (and insiders ones) to explain some facts about M7, and I received many curious, strange answers.
So I would want to ask your opinions. Here you can read SEVEN questions/affirmations about M7.
If you know someone who is an expert, PLEASE forward him/her this message: it will be interesting to know their point-of-view.
----------------------------
ONE
Since beginning, M7 was planned to be a Masterpiece in perfumery History, by using very rare and precious substances, mostly natural, with little use of synthetic molecules.
Yves Saint Laurent wanted it to be a real pillar in perfumery, and asked Maison Gucci , the current owner, an help to make the best effort. Unfortunately, it turned in to one of the biggest busts in perfumery, with very poor sales through the years. (True or False? Explain)
TWO
The creative aspect of new M7 parfum was on Tom Fords hands, who gave instructions for the famous nude and hairy man advertisement, too. This was a commercially disaster, because many potential buyers avoided this parfum, fearing to have to do with something of unpolite and pornographic. M7 was launched in the second half of 2002, and in these months sales were very low. In the whole year 2003, M7 did not ever gained the 20 Top Sellers Male fragrances, making it a real insuccess. Yves Saint Laurent was not too satisfied with Tom Fords creative genius in the field of "Fashion", and when he knew his Masterpiece parfum went so poorly, he became so angry that asked Tom Ford to be fired, in 2003. (True or False? Explain)
THREE
In an attempt to avoid the complete commercial disaster, during year 2004 M7 parfum was heavily diluted, and many citrus oils were added, creating the M7 Fresh cologne. So, M7 fresh is not a new fragrance, but only the original M7, very diluted, without some ingredients (mandrake root and others), and with only a tiny amount of precious Oud oil remained. (True or False?)
FOUR
During year 2001, Maison Saint Laurent buy a large stock of real agarwood (Oud) oil, at a moderate price, and used it maybe for the first time at this level- in the M7 formula.
M7 therefore contains big amounts of real agarwood oil. This is noteworthy, because today the Western oud fragrances, even the more expensive, use mostly synthetic Oud. (True/ False?)
FIVE
Mixed in the M7 ingredients, together with the real Oud oil, the synthetic one appears: its the molecule 10760E created by Firmenich. It was used to sweeten the real Oud, considered too harsh and rude for Western people tastes. The synthetic 10760E Oud flanks the real Oud, smoothing it.
At the end of 2007, the original low-priced Agarwood oil stock ended, and only the 10760E molecule was used. This is the famous reformulated M7 (years 2008-2010) , a more sweet version of the original (vintage) M7. (True / False?)
SIX ( a bit contradictory) .
Twisting and rolling the vintage (=four dark sides) M7 bottles you can see a sort of fog or dust swirling all over: this is the proof of the real Oud used. The Oud oil is soluble in alcohol; so if you can see the Oud dust would mean its concentration is so high that cant solubilize anymore. If you dont see the dust in the vintage bottle, it means in that particular batch contains smaller quantities of real Oud, and it solubilizes entirely.(True/False)
SEVEN
During the transition to LOreal (year 2007/2008), many things changed: boxes, bottles, ingredients, everything was messed up. Its possible to find reformulated bottles ( 3 clear sides ) containing the original real Oud. (True/False?)
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