Just go look at the review section for GiT and Aventus. Look at the price. Look at Creed's marketing. This is the perfume equivalent of space-shuttle titanium golf clubs, a Dovo straight razor, a Belgian hone, Kobe beef, a wall-mounted plasma TV with big speakers and a fancy-ass amp, etc. Oh I'm sure there are many people, especially on BN, who don't think that way. I know this impulse though. I know it because it happens to me. It's a very masculine impulse. Now if GiT, Aventus, etc smell nice (and generally speaking their appeal is quite broad) all the better.
In my experience it's rare to find women who think this way. Men are happier for their 'stuff,' to be more noticed than they are. A guy walks into a room with an immaculate, unspeakably expensive suit and a gorgeous woman hanging off his arm. That's not a story about a guy it's a story about a guys stuff, and it would suit many men and few women. Hands up ladies if you want to be ignored while people stare at your SO, or if you want people to say, 'wow, -insert name of fragrance- that smells so incredible!' instead of, 'wow, you smell so incredible.'
Look at the cars wealthy women own, and the cars wealthy men own. In my experience the only time a woman wants people to be staring at her car with longing gazes is when there's an arrangement like this:
and the car is being seen as a very large accessory, 'whose that gorgeous woman in the awesome car?' and not 'Wow, check out that car.'
Look at men's watches and women's watches. Some outrageously expensive masculine watches look quite laughable in their sheer over-the-top size and impractical complexity. The ideal dress watch for the average woman with an unlimited budget is generally going to be a little more subtle.
Jewellery is a classic example. A lot of jewellery for women is traditionally designed to catch the eye and direct it to certain... regions, hence the often strategic placement and exaltation of incredibly brilliant pieces which reflect light and draw attention. The idea of men wearing jewellery (aside from a wedding ring) is often considered a little gauche still in many places and with good reason because aside from a small number of guys it's rarely a tasteful habit. Look at what I can afford!
I know a lot of people might find this a bit insulting, but again I should stress I'm not saying it's the only reason people buy Creed scents. Moreover I imagine on basenotes in particular it's rarely the case.
Riddle me this though. Why is the number one complaint (setting aside those who simply have qualms with the fragrance) about Creed scents longevity, and projection? Could it be because theres no point wearing a big, tacky gold chain if people cant see it?
When they aren't dressing for themselves, they're dressing for women. Oh, sure, they may want to be attractive to men, but the specific details intended to impress? They're for their peers, other women.
