I sampled this today, and I have to say WOW. First, it's got good staying power even on exposed skin without a pulse point (my hand) and it smells ... well, divine. Also, it's been on a pretty dry hand now for at least six hours, still going very strong. I don't really know how you can get bad longevity out of this one. Also, the simplicity is what attracts me to it. It's just so damn good, uncomplicated and smooth.
I'd like to draw an analogy to Dior's Prive collection and Cologne Royal. To me, Dior Homme Cologne is actually similar, or may even be better. I'll try to get a head-to-head between the two going, I just have to aquire Dior Homme Cologne first - and I'm pretty sure I will. Not much have exited me lately, but this gem is surely damn good. That grapefruit working with the musk is just simple, classy and great.