Originally Posted by Paninaro
Hmmm... I would say sweetness.
Some of recent male releases are absurdly sweet.
Really, it depends on which recent trends you're interested in: Designer or Niche. They differ since they're targeting quite a different buyer. Think of it as mass appeal vs niche appeal, though that isn't always the case. Aventus, for example is absolutely a mass appeal fragrance.
On the niche side, we see trends like oud and the fact that more and more scents are unisex, which makes sense since niche buyers are more likely to realize that most scents are unisex even if they're not labeled as such.
On the designer side, it seems to me the trend is amped sweetness and targeting younger customers. 1 Million: hyper sweet and young. Guilty: hyper sweet and young. Both have been a smash success and I'd be shocked if we don't see more and more of the same. It makes sense for a house to have a young scent that brings new customers into the brand. Lure them in with a young scent and in years to come, they're more likely to grow into others in the line. I definitely think that was Paco Rabanne's strategy with 1 Million. It's wise.- - - Updated - - -
Originally Posted by Jack Hunter
Putting hefty price tags on mediocre fragrances.