There is much hue and cry about how a reformulation can ruin the spirit of the original fragrance. In fact, I don't recall ever reading anyone stating that the newer version was better than the last iteration. Ever.
We live in a world where constant change and improvement is expected. We rarely read about a new version of an Apple product, for example, that has been RUINED by adding or changing the mix of functionality. And yet, that too, is a "reformulation." We just take it for granted that the new mix is an improvement. But not with fragrance.
So this got me to thinking: are people just being nostalgic when they attack a reformulation? It seems quite inexplicable that while new fragrances that people love are made all the time, those very same ingredients and molecules are considered an affront when applied to an old favorite. And lacking any reference to a reformulation that people agree is an improvement, and given all the research and money spent on creating new and interesting molecules with an ever more nuanced quality, it seems rather peculiar that ALL reformulations should be found to be naturally inferior.
So can anyone point to a reformulation, a "second draft" if you will, that was an improvement on the original?
We live in a world where constant change and improvement is expected. We rarely read about a new version of an Apple product, for example, that has been RUINED by adding or changing the mix of functionality. And yet, that too, is a "reformulation." We just take it for granted that the new mix is an improvement. But not with fragrance.
So this got me to thinking: are people just being nostalgic when they attack a reformulation? It seems quite inexplicable that while new fragrances that people love are made all the time, those very same ingredients and molecules are considered an affront when applied to an old favorite. And lacking any reference to a reformulation that people agree is an improvement, and given all the research and money spent on creating new and interesting molecules with an ever more nuanced quality, it seems rather peculiar that ALL reformulations should be found to be naturally inferior.
So can anyone point to a reformulation, a "second draft" if you will, that was an improvement on the original?











True. Examples of successful reformulations are few and far between.
















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