Comme des Garcons. The descriptions! The high-art concept! People talking about how the frags blew their minds!
I sampled... hm, eight, and my response to all but two was either "boring" or "boring AND I'm allergic/sensitive to this." The only two I really liked were Artek and Avignon, and I still don't find them uh-MAAAA-zing in the head-bending sense; I just like the clear, remote wood and incenseyness of them, respectively. I was particularly disappointed in Odeurs 53 and 71; I wondered if they were ahead of their time back when "an abstract fragrance that just smells like fragrance" was a super-cool idea... except that the so-called future has in fact brought us fragrance that smells like murderous amplifications of real things, so a "fragrance that smells like fragrance" is only reminiscent (to me) of the stinky aisle at the Dollar Store. (And I really would have liked to smell some ozone and ink and whatever else cool stuff was in there -- but I didn't.)
Or maybe I'm just a head-blind commoner with no appreciation for art. I did, though, sample Paper Passion, and thought that in many ways, that was what I expected Odeur 53 to do -- electricity, hot electronics, dry paper, the android smell of technology.