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The Bond No 9. Club....

post #1 of 26
1/10/13 at 6:56am
Thread Starter 
Trouble going through 55 different fragrances at the Bond counter? Swarovski crystals in your way? No worries Join the Bond Club.


Highlights include- (taken from the site)
Now & Forever Gold Season Club $290.00
Discover the playful side of perfumery with a selection of 4 of our chic and luxurious Pocket Sprays (7ml each) curated by us for you every season!

Sampler Club $600.00
Experience our art of fragrance creation with an introductory selection of 5 of our best-selling 50ml eau de parfums

All-Seasons Club $690.00
Enjoy each season the way it is meant to be! Let the art of the worlds greatest perfumers inspire a special feeling each season of the year with 4 hand-selected full size eau de parfums celebrate life and beauty all year round in true New York style!

A Year of Now & Forever Gold $1,000.00
Enjoy every month of the year with a special artisanal fragrance. Receive one of our playful and chic Now & Forever Gold Pocket Sprays (7ml each) every month for a full year!

Crystal Ball $1,600.00
Be a true collector and make a stunning, enchanting statement with your fragrances! Experience our best-selling fragrances in the Swarovski Collections light, illumination, and sparkle. Receive 4 shimmering, magical 100 ml flacons during the year.

Dream Gift Price Upon Request
Wed love to celebrate lifes most memorable days with you! Let us know what extra-special event is coming up for you a wedding, an anniversary, the arrival of a new family member and we will custom-curate an extraordinary , opulent Collection of fragrances and luscious ancillary products just for this once-in-a-lifetime occasion. As one of our club members you will be able to not only give a dream-gift, but to give it at a very special price.


They want to charge a recurring fee for the membership. This reminds of the CD clubs from the 90's when you get 12 CDs for a penny and then automatically ship you a CD a month for 25$ because you forget to cancel.
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post #2 of 26
1/10/13 at 7:46am
Interesting....Expensive but interesting.
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post #3 of 26
1/10/13 at 7:50am
Interesting but Pass.
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post #4 of 26
1/10/13 at 9:18am
Quote:
Originally Posted by hednic View Post

Interesting but Pass.

This.

The first one is a rip-off.
28ml for $290? Yeah right! Are they high?
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post #5 of 26
1/10/13 at 9:38am
The pamphlet they send out says "The World's First Perfume Club" along with their absolute joke of a pricing model...

I'm sorry but Bond No. 9 might just be my most hated house based completely on the way they present themselves.
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post #6 of 26
1/10/13 at 9:49am
im in the new haarlem (and **** everything else from bond) club
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post #7 of 26
1/10/13 at 10:00am
Quote:
Originally Posted by noirdrakkar View Post

im in the new haarlem (and **** everything else from bond) club


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post #8 of 26
1/10/13 at 10:20am
^ lmao
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post #9 of 26
1/10/13 at 10:28am
Quote:
Originally Posted by noirdrakkar View Post

^ lmao

. Anywho, I probably won't do the Club thing; I am however expecting 2 Bond No. 9's (so far) to arrive sometime, woohoo.
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post #10 of 26
1/10/13 at 10:32am
Before Christmas....
A 60-yrs old lady working in a high-class niche perfume shop, living her whole life in perfumery field, told me -without witnesses obviously- "I know perfumes, and simply don't understand Bond nr.9 : absolutely ordinary scents sold at very high prices. Every Guerlain, Patou, Dior, Hermes, Chanel from the Gold Age could easily sweep away all this stuff".
No comment.
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post #11 of 26
1/10/13 at 10:34am
To each their own...I ENJOY Bonds
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post #12 of 26
1/10/13 at 10:37am
I like this but couldn't afford it.it would be nice if other houses did this.
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post #13 of 26
1/10/13 at 10:57am
I love Bond No.9 products - probably my 2nd favorite house.

But I laughed a while back when I saw this club ("Club 9") on their website. They rolled this joke out when they stopped selling samples (bon bons). I am guessing (?) they aren't getting much of a response on this. I would be suprised to hear otherwise.
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post #14 of 26
1/10/13 at 11:01am
Thread Starter 
In my opinion Bond's line is too cluttered and filled with many uninspiring fragrances. They have 55 flavors! It is inevitable that there is overlap. Their counter is a clusterfuck of bottles everywhere, crystals apread all over the place, candles, and candy wrappers.

I think that consolidating the line would be a good move on their end into the top 12 best sellers. Make the other ones seasonal or limited time releases. Bring back old favorites in the ridiculous Swaorvski crystal bottles. This way they have great fragrances in an otherwise watered down line. Collectors are happy with limited editions. And if your personal favorite was cut out you would still have a chance to buy it. Also STOP the whole I <3 NY line.
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post #15 of 26
1/10/13 at 11:07am
Quote:
Originally Posted by LiteEmUpGood View Post

In my opinion Bond's line is too cluttered and filled with many uninspiring fragrances. They have 55 flavors! It is inevitable that there is overlap. Their counter is a clusterfuck of bottles everywhere, crystals apread all over the place, candles, and candy wrappers.

I think that consolidating the line would be a good move on their end into the top 12 best sellers. Make the other ones seasonal or limited time releases. Bring back old favorites in the ridiculous Swaorvski crystal bottles. This way they have great fragrances in an otherwise watered down line. Collectors are happy with limited editions. And if your personal favorite was cut out you would still have a chance to buy it. Also STOP the whole I <3 NY line.

Totally agree. They are not an inherently bad house, even at the prices they sell their stuff. They just need to reduce the over-proliferation of mediocre (or even sub-mediocre) fragrances and focus on DA' GOODS. Just putting out intriguing, enticing, and wearable fragrances. No games, no gimmicks - just good perfumery. You can still be creative while putting out something worthwhile. That would do them a lot of good. But I still really like the house in general.
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post #16 of 26
1/10/13 at 11:08am
Being that my girl sells these at Saks, ive been lucky enough to own many of these. And I ENJOY MOST. I know Mugler has a womans club like this...Its pretty good to. But for those who are saying they are not selling well thats a bunch of BS! They sell like crazy!
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post #17 of 26
1/10/13 at 12:10pm
It would genuinely be difficult to come up with a less compelling piece of advertising.
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post #18 of 26
1/10/13 at 12:51pm
I have yet to find a Bond that I would wear enough to purchase, but I find myself more impressed with their offerings each time I dabble. Those prices, however, push me away.

A Year of Now & Forever Gold — $1,000.00
Holy cow. That's 84ml for a thousand bucks? Am I reading that right? It's only twelve 7ml sprays? For a thousand dollars?
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post #19 of 26
1/10/13 at 1:06pm
This club is great for people who have been clamoring to pay more, but get less, of the Bond scents.
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post #20 of 26
1/10/13 at 2:49pm
I would never sign up for this, but I do enjoy many of Bond's fragrances. (definitely not a hater). Basically, I've always thought of Bond as "designer scents on steroids". In other words, mostly likable, mainstream, designer type smells with 3 or 4 times the longevity. (designer edp's if you will). Nothing wrong with that though. On the other hand, I think many niche houses simply try to make the weirdest most out there thing they can (sure it's interesting, but 95 percent of the public won't care to smell like it). So from a marketing standpoint, I think Bond is doing pretty well.
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post #21 of 26
1/10/13 at 3:23pm
Quote:
Originally Posted by tappio View Post

this club is great for people who have been clamoring to pay more, but get less, of the bond scents.

nailed it.
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post #22 of 26
1/10/13 at 7:04pm
If you have a good income its whatever if you like the fragrances as with any other houses
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post #23 of 26
1/10/13 at 7:14pm
The fourth one is really $1,000 for 84ml? Am I reading that right?
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post #24 of 26
1/10/13 at 7:32pm
Quote:
Originally Posted by Tappio View Post

This club is great for people who have been clamoring to pay more, but get less, of the Bond scents.

well said sir
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post #25 of 26
1/10/13 at 7:50pm
Applying the country club-style exclusivity to fragrance marketing is a clever move. Secure the funds first, produce the goods later. Believe me, there are plenty of suckers out there.
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post #26 of 26
1/10/13 at 8:20pm
Quote:
That's 84ml for a thousand bucks? Am I reading that right? It's only twelve 7ml sprays? For a thousand dollars?

Shipping and handling is getting expensive these days, plus they have to go through the personal anguish (every month !!) of "hand-selecting" (rather than letting machines make the decisions) what to send. What do you think NY therapists charge for curing them of the trauma of experiences like that ?

1K = A bargain !
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Basenotes › Basenotes Forums › Fragrance Discussion › Male Fragrance Discussion › The Bond No 9. Club....