I've noticed that perfumistas can become neurotic about suspect reformulations. Although minute changes can be perceived by some, there is much debate whether this phenomenon is psychological or objective. While the rant about reformulations may be just a scare in some, it is valid in others. I personally validate this phenomenon with my bottle of Davidoff Cool Water circa 1995. The cap is thicker and not so "cheap", but more importantly, the juice is glorious and vastly superior to the latest incarnate. I dug this bottle out of my store box and one spray in the air lingered for nearly 2 hours. It was lively, vibrant, crisp, and very fresh. The juice currently on the market is a shadow of itself and almost unrecognizable compared to what I have.
This is a shame. Would we go back and tinker with a picasso because there might be lead in the paint? Would we change a note in a Beethoven sonata because it doesn't adhere to current theory and counterpoint? No! These works are masterpieces. They are studied and appreciated the world over. So where is the integrity in the perfume industry? It is evident that some juice touted among designers is nothing like the product we've come to love. Another case is CK Obsession. My bottle, again circa 1995, is glorious compared to current offering. I don't want to be on a forever rant about reformulations and I agree that many rants are not warranted. However, I'm writing this because I'd like to see more integrity to keep the artist's original concept in tact. Whether its due to IFRA or productions costs, companies should be concerned about putting out quality, even if they loose a nickel per bottle.
This is a shame. Would we go back and tinker with a picasso because there might be lead in the paint? Would we change a note in a Beethoven sonata because it doesn't adhere to current theory and counterpoint? No! These works are masterpieces. They are studied and appreciated the world over. So where is the integrity in the perfume industry? It is evident that some juice touted among designers is nothing like the product we've come to love. Another case is CK Obsession. My bottle, again circa 1995, is glorious compared to current offering. I don't want to be on a forever rant about reformulations and I agree that many rants are not warranted. However, I'm writing this because I'd like to see more integrity to keep the artist's original concept in tact. Whether its due to IFRA or productions costs, companies should be concerned about putting out quality, even if they loose a nickel per bottle.














