I like championing store fragrances if I think they're any good (Marks & Sparks Autograph Intense was one of them) and I've just got a hold of a bottle of this - sweet, honeyed citrus and amber - difficult to describe, but very attractive.
It might appeal to Dior homme Intense fans and others who like sweet perfumes that aren't too cloying. I'm quite surprised I haven't seen anything about it here yet because it's quite striking.
- - - Updated - - -
By the way - it's only £9 for the bottle. Absolute bargain for a quality fragrance. It's also worth noting that Next now have a very good range of EDP's all for comparatively cheap prices - Sig Gold (EDT) is my favourite.