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The Independent talks to Olivier Creed - Page 2

post #61 of 82
3/14/13 at 4:26pm
Quote:
Originally Posted by EndlesslySurprised View Post

"I have never pursued wealth for its own sake. Creed fragrances are cheap, frankly." (The average retail price for a bottle is £145.) "If I aimed for the same profit margins as some of the famous fragrance houses, who pay a tenth of what we do for raw materials, we would have to charge 10 times the price they do. But we aren't 10 times as expensive as them, or anything like it."

Mr. Creed advances the idea that his fragrances are, "frankly," cheap. He's undercharging us, possibly out of the goodness of his heart.

Would somebody more professional than us, simple perfume lovers, offer an articulate/detailed commentary on that bold assertion?

Broadly speaking this interview is a huge hot fresh steaming pile of BS. Welk actually not so fresh. All the typical Creed PR talking points, naturals, skewed history, celeb name dropping, OC as master perfumer. How he keeps a straight face amazes me.
It is true however that profit margins for mass market frags are much greater than for quality niche. Economics of scale and in some cases a greater investment in fragrance construction and materials. Though Creeds since GIT have hardly been more natural than anything else in that price bracket. That interviewer must have had a pretty brown proboscis when he was done...

sent from a mobile device - please excuse any swelling mistakes
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post #62 of 82
3/14/13 at 4:49pm
Quote:
Originally Posted by the_good_life View Post

Broadly speaking this interview is a huge hot fresh steaming pile of BS. Welk actually not so fresh. All the typical Creed PR talking points, naturals, skewed history, celeb name dropping, OC as master perfumer. How he keeps a straight face amazes me.
It is true however that profit margins for mass market frags are much greater than for quality niche. Economics of scale and in some cases a greater investment in fragrance construction and materials. Though Creeds since GIT have hardly been more natural than anything else in that price bracket. That interviewer must have had a pretty brown proboscis when he was done...

sent from a mobile device - please excuse any swelling mistakes

And people wonder why Creed is such a divisive brand when we read this trash.
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post #63 of 82
3/14/13 at 5:06pm
What precisely do you disagree with and based on what? Thank you.
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post #64 of 82
3/14/13 at 5:30pm
When reading the article, I kept looking for the Advertisement disclaimer in the header and footer.

"...In an industry with an unrivalled reputation for vacuous hype, the House of Creed has thrived on a different strategy: being, and remaining, magnificent..."

I doubt many would describe the article as objective journalism.
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post #65 of 82
3/14/13 at 5:47pm
Seriously now Basenoters, calm down. It's a newspaper feature article. Not investigative journalism. Not a fragrance trade report. This kind of stuff is intended as a light read in the newspaper's lifestyle section. The writer is well aware of the notion that few of the newspaper's readers have ever heard of Creed, and most of them probably couldn't care less about fine fragrance. In terms of journalistic quality, this piece far surpasses what goes as feature writing in most U.S. newspapers. It's an amusing, light read. Mr. Creed displays a wicked sense of humor here, in my opinion. Overall, a well-done item that fulfills the objectives of this kind of writing. Reasonably informative, and good for a chuckle, too.
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post #66 of 82
3/14/13 at 5:57pm
Quote:
Originally Posted by martinijo View Post

Can't believe the interviewer didn't ask him where he harvested his royal pineapples

I wear Aventus almost daily...and even though you were probably kidding, I wondered the exact same thing.

Creed for me is not an elitist thing, I just like the 6 bottles I have. However, this article seems to have been one giant marketing piece. I'm good with that. He's not putting sample strips in gentleman's magazines...and he has to find some intelligent method of selling his product.

I don't care that a fragrance has "Royal Pineapple" or Mysore Sandlewood. In fact, whenever somone asks me what I'm wearing, I rattle off the exact pyramid...it's a running joke, but the stuff does smell good to my nose, even if the ingredient list is embelished.
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post #67 of 82
3/14/13 at 6:18pm
I have read and see these kinds of interviews in most newspapers......British, Canadian, American. The Guardian may be the only exception. I really don't get why some of the reactions here are in such offence to the interview or are pretending that it is just the newpapers of today that produces such articles. This is actually pretty tame. The newpaper stands are littered with tabloids. This is perfume we are talking about. At the end of the day, Creed doesn't go out of their way to make life miserable for other fragrances companies.

I also think it is pretty obvious that Creed was being facetious when saying "Luca who?". Come on Bigsly.

I am sort of in the anti-Creed camp. I was actually enjoying reading the recent threads with posters making fun of them ( although I quite enjoy Orange Spice and see many of their fragrances as OK). But this is just silly.

PS : welcome back zztopp. Always enjoy your posts.
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post #68 of 82
3/14/13 at 6:47pm
Quote:
Originally Posted by Surfacing View Post

...I also think it is pretty obvious that Creed was being facetious when saying "Luca who?". Come on Bigsly...

I am glad to hear that you are proud of your own opinions. However, I am not familiar with this publication and the interview seemed straightforward. Creed is described as elegant yet they supply a picture of him that is anything but, IMO; was that meant to be sarcastic as well? Overall, I did not detect sarcasm in the article and the interviewer did not follow up on the comment you believe to be sarcastic, which is what most people (forget journalists specifically) do in that sort of situation. A person might say, "seriously, I'd like to know what you think about him." At this point, I have decided to dismiss the whole article as something I shouldn't have bothered to waste my time on in the first place, so I will now bow out of this thread, with elegance !
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post #69 of 82
3/14/13 at 6:57pm
Quote:
Originally Posted by Surfacing View Post

I have read and see these kinds of interviews in most newspapers......British, Canadian, American. The Guardian may be the only exception. I really don't get why some of the reactions here are in such offence to the interview or are pretending that it is just the newpapers of today that produces such articles. This is actually pretty tame. The newpaper stands are littered with tabloids. This is perfume we are talking about. At the end of the day, Creed doesn't go out of their way to make life miserable for other fragrances companies.

I also think it is pretty obvious that Creed was being facetious when saying "Luca who?". Come on Bigsly.

I am sort of in the anti-Creed camp. I was actually enjoying reading the recent threads with posters making fun of them ( although I quite enjoy Orange Spice and see many of their fragrances as OK). But this is just silly.

PS : welcome back zztopp. Always enjoy your posts.

Agree.

I'm not really a fan of Creed, I find many of their offerings redundant and overpriced. i believe this article confirms the Mr. Creed is quite arrogant, but thats just me.
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post #70 of 82
3/14/13 at 7:09pm
Quote:
Originally Posted by Bigsly View Post

I am glad to hear that you are proud of your own opinions. However, I am not familiar with this publication and the interview seemed straightforward. Creed is described as elegant yet they supply a picture of him that is anything but, IMO; was that meant to be sarcastic as well? Overall, I did not detect sarcasm in the article and the interviewer did not follow up on the comment you believe to be sarcastic, which is what most people (forget journalists specifically) do in that sort of situation. A person might say, "seriously, I'd like to know what you think about him." At this point, I have decided to dismiss the whole article as something I shouldn't have bothered to waste my time on in the first place, so I will now bow out of this thread, with elegance !

When did I say I was proud of my own opinions ? I suppose we all are.

I'll bow out of this thread with elegance as well.
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post #71 of 82
3/14/13 at 8:06pm
https://www.youtube.com/watch?v=h9F8c_N8c3g
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post #72 of 82
3/14/13 at 8:12pm
I wish Tom and I could have fielded some questions about the origin of Creed scents
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post #73 of 82
3/14/13 at 8:34pm
Other frags are elitist yet I call myself a master perfumer LOL
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post #74 of 82
3/14/13 at 8:55pm
I shall bow out of this thread even though I never even posted in it.
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post #75 of 82
3/14/13 at 8:57pm
Quote:
Originally Posted by the_good_life View Post

Broadly speaking this interview is a huge hot fresh steaming pile of BS. Welk actually not so fresh. All the typical Creed PR talking points, naturals, skewed history, celeb name dropping, OC as master perfumer. How he keeps a straight face amazes me.
It is true however that profit margins for mass market frags are much greater than for quality niche. Economics of scale and in some cases a greater investment in fragrance construction and materials. Though Creeds since GIT have hardly been more natural than anything else in that price bracket. That interviewer must have had a pretty brown proboscis when he was done...

sent from a mobile device - please excuse any swelling mistakes

Thank you for your answer. Hopefully somebody of a different opinion might actually find, some day, some arguments to answer yours.
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post #76 of 82
3/14/13 at 9:48pm
Thanks ZZ. It was a good and interesting read. Martin
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post #77 of 82
3/15/13 at 12:09am
  • jss
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Just another Creed's advertising disguised as an online article!
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post #78 of 82
3/15/13 at 1:02am
Good article. Bringdown thread....
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post #79 of 82
3/15/13 at 1:13am
'a dismal Bach fugue'

SAY WHAT????

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post #80 of 82
3/15/13 at 1:15am
Quote:
Originally Posted by martinijo View Post

Can't believe the interviewer didn't ask him where he harvested his royal pineapples

Precisely! The most laughable thing is his obsession with Royalty (and celebrity Royalty) and also his assertion that his products are reasonably priced. Oh dear.

Lazy, humourless interview!
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post #81 of 82
3/15/13 at 3:03am
  • lpp
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...
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post #82 of 82
3/15/13 at 3:05am
like some Creed stuff
who wears what...who cares..I wear what I like...
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