New project, Italian cities...

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Bella Italia! Very interesting new project. I have never been to one of the cities but when I was a child, my parents, my sister and me made a few times beach holiday in Misano which is very close to Rimini.

I remember the holidays there very positively. The "Bagnis" with the clean beaches and the nice service (table tennis, seat reservation etc.) and the nice family-owned hotel (Hamilton).

I vote for the names in Italian (and Italian Series). I would love to participate in the sampling project as well.

Sounds like an interesting project Profumo. I love Italy and Italian
fragrances (Roma, SMN Cologne Classica etc) Personally I prefer the names to be in Italian and the
series to be called Italian Series.
If you need any testers for the scents, I will be happy to make comments and give you feedback.
I think you may have copywrite trouble if you use the names Roma and Dolce Vita as there are already
perfumes using those names (although not together.)

I vote for the Italian names too. It adds to the authenticity and projects a more intimate image of the cities.

Yes, I also vote for the Italian names, they'll be much more appropriate for such a project and using Italian will make them more unique

And as a cosmetics chemistry 2nd degree student I will be happy to help you in the process of creation too.

I think you should be authentic to yourself, since this is ultimately what you are trying to create here, a picture of the cities you know and love. And how do you know them? Not by their English names I'm sure.

Happy New Year to all. I would stay true to yourself and have them Italian. It sounds more poetic and feels more evocative before you even smell them that way.

Definitely the Italian naming.

Italian naming of course, it has to be authentic.

Yes I believe that the names should reflect the Italian flavor of the cities.

I think the Italian names would sound much more genuine and melodic. I also prefer "Italian series".

I would also love to be involved in the evaluation process through sampling should that take place. This sounds like a very evocative and interesting project, especially for people, like me, who've visited the cities.

I vote for the Italian names and "Italian series" for the collection.
I would like to receive samples and comment on them. I have been to all the cities except Milan, and they are beautiful places to evoke in scent.

I agree, go with the Italian names for the Italian Series.

And I would be very happy to sample these, if they're made available - thank you!

woohoo )

i am happy to participate if you wish to include me, i will give my honest oppinion ,

i was thinking a lot after trying all natural perfumes, and concluded in the end that it is very hard to make a perfume at all, its very easy to say what you like and dont like about it, but very hard to make what is breath taking......

what i would like that you somehow make them longlasting whatever they will be they should have at least 3 hours of music and some projection , like Mecca Balsam that is very longlasting...Arabian series was all a bit on the masculine side i would like you to make one very femminine one and longlasting )..... i like Tasneem, its simple beauty, but lacks longevity and projection, i understand....just giving some wishes i have

for Rome i suggest some bergamot , mandarines and some rose in the opening something fresh....also if you would include some exceptional frankincense that would be awesome

i vote for Italian names...i would call them bella Italia

Venezia-romantic unisex of mediterranean spirit with special details, Firenze-must be femminine , Milano- can be more masculine notes, Roma-should be complex one , Napoli-can be with tuberose

oh i must add, i think Italy has unfairly been put into the "problematic" country group, becasue of its big public debt, but fundametals of that economy are much stronger then those regarded as safe heaven i believe in Italy ,it has competitive economy, i just hope people do choose someone more "serious" then Berlusconi , then i have no fears for Italy!! viva Italia, viva EU )

What a great idea. I also agree with others on keeping the names Italian.

I am in love with everything Italian.
Of the cities mentioned in the project, I have visited all except for Venice. Shame on me.
Please, let me know how I can help.
I, too, vote for the names in Italian.

Perhaps these cities have a different character at different seasons of the year ? I like the idea that different perfumes can give the feeling of different seasons.

Perhaps these cities have a different character at different seasons of the year ? I like the idea that different perfumes can give the feeling of different seasons.

Perhaps these cities have a different character at different seasons of the year ? I like the idea that different perfumes can give the feeling of different seasons.

The names should be in Italian and the project's name should be "Spirit of Italy". Thus, a sentence might be, "We were delighted with the new fragrance Venezia, part of Profumo's "Spirit of Italy" collection released in 2013."

I would love to participate in as much as possible. I think the names should be in Italian, not English.

Repeat post.

I vote for all italian names too~ Very interested in what your milan one wil be named / smell like

Yet another vote for the Italian names. Giardini Sergeti di Firenze sounds fabulous!

I vote for the italian names. I would love to be involved & to give feedback on samples! I am from Ireland, but love Italy. I have been going there for holidays for about 10 years - my favourite being Firenze. My husband & I love Italy so much we got married in Firenze in 2007.

I have been to Venice, Rome, Florence and Naples, but have not yet been to Milan.

I am really looking forward to hearing more about this project

'The Italian series' sounds great! Keep the names strictly Italian for authenticity.

I also think you should stick with the Italian names. I'm biased...my parents came from Italy and I grew up hearing the lovely language at home.

I hope I'm not too late to join this great project. Ive done testing before. I did some for Wooznib(nice stuff) and I am presently testing Secraction for O'Driu. I would love to help out!

Definitely keep the Italian names. The names allow an individual to mentally picture the city. A good example is Ortigia-Sicilia and their line.


Cheers Rex
(Im keeping my fingers crossed)

Agreed on using Italian names. I don't think people will be confused, and it adds a nice touch.

Hello Mr Profumo,

thank you very much for the link! it was fun and funny to read it , i know its easy to imagine perfect things but to create them is completely different thing,
he compared perfume to the music i must say i have no problem in smelling my perfumes all day long, and i rarely complain about longevity but it really is a special joy when beautiful perfume smells for hours, 3, 5 or even more and thats what people want as well....i can not contradict to any professional let alone Guy Robert,( i like his Gold for women its such a strange perfume, difficult to understand that i am amazed that there are so many people who say its beautiful, it is beautiful but .....it was not an instant beauty, like Miss of the world,its more like beauty of character, and uniqueness),
but i know when i apply more sprays of something it will smell stronger , longer, etc, there is something physical to this all, not just mental........
there are perfumes who last for days(those in high concentration, oily), there are some who are even too strong! too loud, all that to me is important part of perfume evaluation ....
and i did notice sometimes before i "understand" or get to know some perfume better i think it is short lived (3 hours) and later, after getting to know it by wearing, i discover that i can smell it all day long........

i would be very interested to know do you measure how long you can smell your own perfumes on yourself?

Reading that article came to my mind notes that i really like very much, but must be an expencive one and not used in many perfumes and could fit to Italian spirit Ambrette seed, i like it so very much in Chanel No 18! makes that perfume special....also wish it could last a bit longer, that perfume is on gentle side from projection and longevity perspective, but can pass
then Rose but not bulgarian one its so overwhelming , that is allways like some soliflore scent, i imagine Taif rose to be so so beautiful
and as a third note wich i like instantly! Geranium...its such an refreshing flower, instant beauty....


i hope you dont mind me taking this opportunity to say what i like

This sounds great. I've been to all those cities, so I think it will be great to smell your take on them.

Please count me in, if there are any spare 'slots' - I would be delighted to learn more of your style of perfumery, which seems distinctive indeed.

Now: I think the Italian names of these cities (five technically makes it a 'pentapolis'! Pentapolitan?) is best in Italian, too. Otherwise they would not be true to the cities whose spirit they hopefully reflect. I prefer the title 'Italian Series', but only slightly, for there is merit in both names. To me, 'Italian Collection' suggests what the collection _is,_ whilst 'Spirit of Italy' suggests what it aims at. The latter may be more revealing, and the former more accurate.

I am curious about the intended notes for each - particularly Rome. I can't imagine what you have in mind at the moment. Presently it offers all the anticipation of a puzzle!

This project sounds facinating ! I would love to be involved with it if I may?
As to the names : I think that The Italian Series sounds better to me as spirit of_____ tends to sound rather haunted.Or pep-squad-ish.In general I prefer the names to be in Italian as it does seem more appropriate to the brand.(Similar to how Guerlain is often in French ,and other brands too for thier country/language).

I really like the concept for this project, it conjures up so much possibility and can't wait to see how it develops and turns out.

My goodness, the thread really "exploded" in the last 3 days - so many posts!

As for the names I would use Italian names. Maybe the whole series should have an Italian name, something like "Serie della Italia" or "Serie Italiana" (hope that's correct Italian ). I think it's no problem for English-speaking people to recognize it as "Italian Series".

I also vote for the Italian names--

So no samples without ordering something else then?

I had not previously heard of the Somali and Arab shops and restaurants of Milan. My guess is that they do not have much international prestige, as a layer of that city. That you incorporate this unusual element into your evocation of Milan's cafes suggests to me that you do not only mean to appeal to these cities exotically (which would be a sort of Orientalism applied to Western cities), but to how these cities actually are.

Hey Profumo,

I sincerely hope I didn't come off as greedy, I just didn't expect it. Personally, I live in Germany, so shipping should be considerably cheaper and my suggestion would be that everybody simply sends you the money for the actual shipping costs + the sample vial (1-2ml) via PayPal. Would be easily done if you'd be able to post a short list with the shipping fees for the usual countries/continents:

USA: 10,5$
Europe: x
Australia: y

Somali culture in Italy? That fascinates me!

What conditions would apply to Hungary, guess the same as the rest of Europe? Now to understand we paypal each time and by when the 6 Euros? I do not believe I have paypal right now, what other payment conditions are possible? Is Western Union and sending the fees together and not separately possible or not? Sounds like a wonderful project, just slightly complicated to participate.))

Just to say: I put my order in with Lisa at Surrender to Chance a few days ago, and had a notice that my order shipped today, hopefully with profumo's new Milano fragrance.