Elizabeth Arden Sign Fragrance Licensing Agreement With Danielle Steel
Elizabeth Arden announced today that the Company signed an exclusive global licensing agreement with Danielle Steel, the internationally acclaimed novelist, to develop and market her own line of fragrance products to debut nationwide in Fall of 2006.
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Comments? Would you buy a fragrance from an author? What would it smell like?
Uh-oh! I can smell a Tuberose bomb in the making here. But hey, I'd rather buy Danielle Steel than Paris or J-Lo.