yeah gender marketing is basically to make it feel easier for the meatheads who are intimidated by buying fragrances to begin with. For people who think its poncey even to sniff (And judge for themselves) before buying, I say the easiest thing is simply to bottle everything in the Full Choke flacon. Problem solved. Meatheads come in, come out, no muss, no fuss.
Oh and BTW, my girlfriend wears almost exclusively Pour Hommes.