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  1. #1

    Default New. S.T. Dupont Noir for men.

    via www.cosmeticnews.com

    ST Dupont fragrance business to focus on men



    In a depart to the habitual fragrance duo strategy, French company Inter Parfums is opting to focus on the menís category for the ST Dupont fragrance brand with the launch of Noir. The fragrance, housed in a bottle that echoes a cigarette lighter design, is intended to link to the luxury brandís masculine accessories and ready-to-wear business, which is also being modernized, according to the company.

    Noir is a spicy aromatic accord, formulated by Michel Girard of Quest that includes notes of lavender, mint, clover and cardamom over a base of vetiver, cashmeran and hazel. The black glossed glass bottle, made by German glassmaker Gerresheimer, is faceted in a pyramid relief design.

    Noir launches in the Middle East in June, followed by Russia in July, rolling out to the brandís key markets, which include China and South America, thereafter. The launch will be backed by press advertising and sampling.

    The line comprises three EdTs 100ml, 50ml and 30ml, priced Ä65, Ä45 and Ä35 respectively.

    The last fragrance launched by the brand was the LíEau duo in 2004.




  2. #2

    Default Re: New. S.T. Dupont Noir for men.

    That has to be one of the best looking bottles in a long time, flawless.

    MMM

  3. #3

    Default Re: New. S.T. Dupont Noir for men.

    Well, the original S.T.Dupont was just a standard fragrance. I hope to find some distinction in this new noir... :

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