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  1. #1

    Default More on upcoming Terre d'Hermès.

    From WWD.com

    Hermes Parfums' Earthly Delight
    By Jennifer Weil with contributions by Matthew W. Evans

    PARIS - Terre d'Hermès, due out in March, is meant to be an olfactive embodiment of man.

    "He is an alchemist, who lives standing with his feet in the earth and his head in the stars," said Veronique Gautier, chief executive officer of Hermès Parfums. "He can transform what is rough into something refined."

    She likened "his" powers - and the men's scent - to the artisanal process through which Hermès creates its luxury products.

    The name Terre d'Hermès (Earth of Hermès, in English) was chosen since it harks back to "the beginning of everything," said Gautier.

    For the scent's inspiration, Hermès in-house perfumer Jean-Claude Ellena turned to the writings of French author Jean Giono.

    "He is a man who loves the richness of nature," said Ellena, who decided to create a vertical fragrance containing primarily vegetal and mineral notes. No musk notes are included.

    "Musk creates a mask on the skin," he explained, adding that without such a note, a person's scent is evident. "So each time, the fragrance is unique."

    Terre d'Hermès contains a large amount of woody notes, including Atlas cedar. It's also a mix of grapefruit, effervescent orange, gunflint, silex, pepper, baies roses, geranium leaves, patchouli, vetiver and balm of benzoin.

    "It is a serene perfume," said Ellena.

    Added Gautier, "The juice is extremely elegant and sophisticated."

    For the creation of the glass fragrance bottle, Hermès tapped Philippe Mouquet, who works in-house creating belts, gloves and watches, among other items. His flacon, like the fragrance's note structure, is vertical, with metal on the shoulders to "reflect the sky," said Mouquet. The bottle's base is cut into an "H" form, emblematic of Hermès, and even includes a flash of orange coloring. A twist of the collar reveals the actuator, which is modeled after a Hermès rivet.

    A film advertisement for Terre d'Hermès was shot by English cinematographer Laurence Dunmore, whose first feature film, "The Libertine," was released in 2004. The 40-, 30- and 20-second ads feature French actor Clement Sibony scooping up and then throwing sand that magically turns in the air from brown to the signature Hermès orange.

    Single- and double-page print ads, photographed by Brigitte Lacombe, picture Sibony in a desert landscape with the bottle and an orange cloud.

    Both the film and the stills were created with Publicis & Nous.

    A sampling campaign for Terre d'Hermès will include 2-ml. mini sprays plus 12.5-ml. and 5-ml. deluxe miniatures.

    Terre d'Hermès joins other men's scents, such as Rocabar, Equipage and Bel Ami in the house's portfolio. The strongest seller among men in the overall stable, however, is Eau d'Orange Verte, a unisex fragrance.

    Character-wise, Terre d'Hermès is most in tune with Eau de Marveilles, which was launched in March 2004. At the time of its introduction, Hermès executives called the whimsical scent - whose bottle is flecked with silver-colored stars and dots - "magical."

    Together, the two fragrances are meant to become a "true pillar" of Hermès Parfums' business, said Gautier.

    Although Hermès executives would not break out sales estimates for the new fragrance, industry sources believe Terre d'Hermès will ring up more than $22 million in retail volume worldwide in its first year. The scent is due to be launched first in March in Hermès stores and exclusively in some department stores, followed by an international rollout that will include the U.S., Europe, Asia, the Mideast and travel retail.

    Highlights of a recent unveiling of the scent in the U.S. included an appearance by Matthew Modine. The actor discussed what he termed "lucky" and "unlucky" periods in his career and said ultimately the quality of a project depends on the director.

    Modine was clear that Robert Altman is one of his favorites, having worked with him on the 1993 film "Short Cuts" and "Streamers," the 1983 release.

    "I used to wear musk when I was little," said Modine, "but I found out it was made from [animals]."

    He spoke of a pending project with Altman, Arthur Miller's last play called "Resurrection Blues" slated to open at London's Old Vic theater in March. The work is based on the notion, "What if the Messiah were to come back today?" said Modine.

    He noted he's still doing films, as well, including "Mary," which won the Grand Prix at the Venice Film Festival; "Opa," which was shot in Greece, and "Kettle of Fish," a movie now in postproduction that also stars Gina Gershon.

    The Terre d'Hermès lineup includes a 100-ml. eau de toilette spray for 60 euros, or $72.60; a 50-ml. edt spray for 48 euros, or $58; a 100-ml. aftershave lotion for 43 euros, or $52; a 100-ml. aftershave emulsion without alcohol for 39 euros, or $47.20; a 200-ml. shower gel for 24 euros, or $29; a 150-ml. spray deodorant for 25 euros, or $30.20, and a 75-ml. deodorant stick without alcohol for 22 euros, or $26.60.

    Further, Hermès Parfums is preparing to introduce, among other products:

    Eau des Merveilles sold with a book by Anna Galvada, called "Ma Bonne Etoile" ("My Lucky Star" in English). A 50-ml. bottle and book will go for 84 euros, or $101.50, and a 100-ml. version and book for 100 euros, or $120.90, in February.

    Bottles containing 400 ml. of Hermès fragrances, except for Hermessence, ranging in price from 195 euros, or $235.70, to 295 euros, or $356.60, starting in April.

    Calf leather cases to hold 24 Faubourg, Caleche, Eau d'Orange Verte, Concentrée d'Orange Verte, Bel Ami and Equipage scents. They will go for 96 euros, or $116, starting in April.


    - With contributions from Ellen Groves



  2. #2
    Mad_Hatter
    Guest

    Default Re: More on upcoming Terre d'Hermès.

    Thanks for the post.

    But I've heard all that before.
    "Embodiment of man" etc. - It's always the same hype. Sigh!

  3. #3

    Default Re: More on upcoming Terre d'Hermès.

    Thanks for the heads up, Cedric! I keep misreading the name as Terre des Hommes.

  4. #4

    Default Re: More on upcoming Terre d'Hermès.

    "Bottles containing 400 ml. of Hermès fragrances, except for Hermessence, ranging in price from 195 euros, or $235.70, to 295 euros, or $356.60, starting in April. "

    I almost had a heart attack!! Can't wait to get one of Jardin sur le Nil and one of Caleche!

    oh BTW , i think eau d'orange verte is very overrated. it's tacky to me.

  5. #5

    Default Re: More on upcoming Terre d'Hermès.

    What a good news!!! I`ll definitely buy this! (And interested - is it close to indian attar Mitti - that is baked clay oil distilled into sandalwood oil)
    Thanks, Ced!
    Vetiver The Great!!!

  6. #6

    Default Re: More on upcoming Terre d'Hermès.

    I hope it smells manly. I'm afraid that I won't like the grapefruit, but who knows.

  7. #7

    Default Re: More on upcoming Terre d'Hermès.

    Quote Originally Posted by youngscholar
    I hope it smells manly. I'm afraid that I won't like the grapefruit, but who knows.

    Do you guys think the new Hermes will be manly based on the notes mentioned above?

  8. #8

    Default Re: More on upcoming Terre d'Hermès.

    I would be glad if it would be manly in the same manner as Eau des Merveilles is manly to me. I'm very much looking forward to this one.

  9. #9

    Default Re: More on upcoming Terre d'Hermès.

    This is one that I will be interested in myself.
    Gary

  10. #10

    Default Re: More on upcoming Terre d'Hermès.

    Quote Originally Posted by shifts
    I would be glad if it would be manly in the same manner as Eau des Merveilles is manly to me. I'm very much looking forward to this one.

    Yes, I was asking about masculine because oranges, vegatables, and grapefruit doesn't sound so manly to me.

    Have you or anyone heard of these as notes used in another fragrance before, and was it manly?


  11. #11

    Default Re: More on upcoming Terre d'Hermès.

    Quote Originally Posted by youngscholar
    [quote author=shifts link=1136534253/0#7 date=1138457644]I would be glad if it would be manly in the same manner as Eau des Merveilles is manly to me. I'm very much looking forward to this one.

    Yes, I was asking about masculine because oranges, vegatables, and grapefruit doesn't sound so manly to me.

    Have you or anyone heard of these as notes used in another fragrance before, and was it manly?[/quote]

    Well, a lot of people don't find EdM manly at all, and I can't say I do either but I just love it and wear it with pleasure. I'm not sure it is what you want the new scent to be to be honest.

  12. #12

    Default Re: More on upcoming Terre d'Hermès.

    Quote Originally Posted by shifts
    [quote author=youngscholar link=1136534253/0#9 date=1138473969][quote author=shifts link=1136534253/0#7 date=1138457644]I would be glad if it would be manly in the same manner as Eau des Merveilles is manly to me. I'm very much looking forward to this one.

    Yes, I was asking about masculine because oranges, vegatables, and grapefruit doesn't sound so manly to me.

    Have you or anyone heard of these as notes used in another fragrance before, and was it manly?[/quote]

    Well, a lot of people don't find EdM manly at all, and I can't say I do either but I just love it and wear it with pleasure. I'm not sure it is what you want the new scent to be to be honest.
    [/quote]

    Thanks for the reply,
    I guess I'm more concerned about the possibility that it's gonna smell more like Un Jardine en Méditerranée or Un Jardin du Nil. I liked the scents don't get me wrong, but I thought they were just a bit sweet and fruity to me and not too much substance behind it. One reviewer here said one of them smelled like cheap hairspray. I definately don't want that. I love it when a fragrance can change from something sweet to something that is sensual....like Dior Homme

  13. #13

    Default Re: More on upcoming Terre d'Hermès.

    A small article on Terre d'Hermes. Just scroll down to the next fragrance.

    http://www.chandlerburr.com/newsite/...us.php?#newtop

  14. #14

    Default Re: More on upcoming Terre d'Hermès.

    Thanks for the info, but would anyone know if the new Hermes will be EDT or EDC?

  15. #15
    porkchop
    Guest

    Default Re: More on upcoming Terre d'Hermès.


  16. #16

    Default Re: More on upcoming Terre d'Hermès.

    Quote Originally Posted by youngscholar
    Thanks for the info, but would anyone know if the new Hermes will be EDT or EDC?

    Young scholar,

    I doubt very much if it will be an EDC. The trend these days seems to be towards EDPs if anything and away from EDCs. In fact, it's hard to think of any recent major launches except say *Cuiron* that have been EDCs, and even *Cuiron* is pretty strong for an EDC. These days many fragrances designated as "colognes"--the three Diors for example--can be and probably are EDTs or even EDPs in terms of strength. There's no doubt in my mind and experience that the 3 Diors are EDP strength.

    Regards,

    scentemental


  17. #17

    Default Re: More on upcoming Terre d'Hermès.

    Quote Originally Posted by scentemental
    [quote author=youngscholar link=1136534253/0#13 date=1138606039]Thanks for the info, but would anyone know if the new Hermes will be EDT or EDC?

    Young scholar,

    I doubt very much if it will be an EDC. The trend these days seems to be towards EDPs if anything and away from EDCs. In fact, it's hard to think of any recent major launches except say *Cuiron* that have been EDCs, and even *Cuiron* is pretty strong for an EDC. These days many fragrances designated as "colognes"--the three Diors for example--can be and probably are EDTs or even EDPs in terms of strength. There's no doubt in my mind and experience that the 3 Diors are EDP strength.

    Regards,

    scentemental

    [/quote]

    The recent men's scents have been EDTs but I was concerned because the unisex scents have been EDCs. I think it will be an EDT. I wouldn't want an EDP. They're too strong for me!

  18. #18

    Default Re: More on upcoming Terre d'Hermès.

    Quote Originally Posted by youngscholar
    The recent men's scents have been EDTs but I was concerned because the unisex scents have been EDCs.

    Unisex EDCs? Which ones did you have in mind?

    scentemental

  19. #19

    Default Re: More on upcoming Terre d'Hermès.

    Quote Originally Posted by scentemental
    [quote author=youngscholar link=1136534253/15#16 date=1138949764]The recent men's scents have been EDTs but I was concerned because the unisex scents have been EDCs.

    Unisex EDCs? Which ones did you have in mind?

    scentemental
    [/quote]
    I just checked on the Hermes website and Eau d'Orange Verte is the only one. My mistake

  20. #20

    Default Re: More on upcoming Terre d'Hermès.


    I have bought this

    This fragrance is amazingly WONDERFUL

    I was hooked at the first whiff

    It now sit on the place of top 2 in my collection, only after Guerlain Jicky *;D





    Current favorites:

    Jicky, Mitsouko, Shiseido Susuro,Or et Noir

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