WELL, IT WOULD HELP IF THEY REMARKETED THE SCENTS WITH A DIFFERENT VERSION, OTHERWISE WITH NEW SCENTS... I think it's about time!
I love the sweet yet understated dry woody scent of the mens version, but really, how long does one expect it to last in notariety if they don't keep it interesting?
Fickle and easily bored is the market. Reinvention is usually mandatory in this life and time to stay within focus.