stop calling creed a niche house!

[cedriceccentric]

Creed is still niche IMHO. It's a independent, family owned company.

Though, like you have big players in the commercial fragrance industry, you have big names in the niche world. I consider Creed, L'Artisan, Dyptique, Annick Goutal, Jo Malone and Serge Lutens (even Frederic Malle) the big shots of the niche. Ok, Jo Malone and Serge Lutens are a bit different because they are owned by major cosmetics companies (Estée Lauder and Shiseido respectively).
What's is amazing is L'Artisan marketing, they do everything like major cosmetic companies but on a smaller scale. For example L'Artisan has sales technics classes for SAs, in store displays and decorations available for their resellers to use with every new release, a very stron PR team... Actually I read somewhere that L'Artisan hired Serge Lutens marketing director recently.

[Rockford]

Creed is sold at Kmart, which is the antithesis of "exclusive". *Go to the Kmart website and search for Creed. *Here is the link if anyone would like to purchase some Creed from Kmart:
http://www.kmart.com/catalog/product...&Ntt=creed

[eric]

Creed is sold at Kmart, which is the antithesis of "exclusive". Go to the Kmart website and search for Creed. Here is the link if anyone would like to purchase some Creed from Kmart:
http://www.kmart.com/catalog/product...&Ntt=creed

No retail prices there, but they don't sell it for cheap either ! Very Ksmart!