Creed is sold at Kmart, which is the antithesis of "exclusive". *Go to the Kmart website and search for Creed. *Here is the link if anyone would like to purchase some Creed from Kmart:
http://www.kmart.com/catalog/product...&Ntt=creed
Creed is still niche IMHO. It's a independent, family owned company.
Though, like you have big players in the commercial fragrance industry, you have big names in the niche world. I consider Creed, L'Artisan, Dyptique, Annick Goutal, Jo Malone and Serge Lutens (even Frederic Malle) the big shots of the niche. Ok, Jo Malone and Serge Lutens are a bit different because they are owned by major cosmetics companies (Estée Lauder and Shiseido respectively).
What's is amazing is L'Artisan marketing, they do everything like major cosmetic companies but on a smaller scale. For example L'Artisan has sales technics classes for SAs, in store displays and decorations available for their resellers to use with every new release, a very stron PR team... Actually I read somewhere that L'Artisan hired Serge Lutens marketing director recently.
Creed is sold at Kmart, which is the antithesis of "exclusive". *Go to the Kmart website and search for Creed. *Here is the link if anyone would like to purchase some Creed from Kmart:
http://www.kmart.com/catalog/product...&Ntt=creed
No retail prices there, but they don't sell it for cheap either ! Very Ksmart!Originally Posted by Rockford
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