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  1. #1

    Default Sean Johns first Unforgivable fragrance with Est

    US beauty group The Este Lauder Companies (ELC) will debut the initial installment of its Sean John Fragrances brand with a luxury Couture version of its first fragrance, Unforgivable, this December in department store Saks Fifth Avenue in New York, US.

    The initial launch in Saks is an extremely high-end presentation of a far more concentrated version of the core fragrance offering, Este Lauder and Sean John Fragrances president John Demsey tells Cosmeticnews.com. We thought it was a great opportunity to position Sean John above the general fray of celebrity fragrances and other activity that is taking place in the urban space. Unforgivables Couture version will also be previewed in Canada at the Holt Renfrew department store in December.

    The Unforgivable mens fragrance line was developed by the companys Makeup Art Cosmetics (MAC) division, which is the first time the division has undertaken a fragrance development, and it will be distributed by the Aramis and Designer Fragrances division.

    The concentrated Couture or EdP version (75ml, priced $300) is housed in a bottle featuring gunmetal elements. The cool citrus aromatic scent also comes in an Unforgivable EdT (75ml and 126ml, priced $55 and $75 respectively), which will launch in February. Both concentrations include specially harvested ingredients including bergamot, lavender, lemon, and sage.

    Like the Sean John apparel line from US rap star Sean Diddy Combs , the fragrance targets the 18 to 30 age bracket. [The brand] has a unique attitude and a unique voice that speaks to a new generation of consumers who embrace the new sense of urban elegance in hip hop lifestyle and it is differentiated from what we have, Demsey continues. We have very high expectations for its initial launch in the US and Canada, hoping to achieve a minimum of a top-10 fragrance performance in its first calendar year, that is, by December 2006.

    The EdT line will launch in up to 1,800 department and specialty stores in North America from February. International distribution will take place market by market, according to Demsey. I think it will be a mixed bag, depending on the country and the opportunity that presents itself, he explains.

    The Couture fragrance is nevertheless planned to launch in selected high-end outlets such as Harrods in London, UK and Colette in Paris, France in fall 2006.

    The launch of Unforgivable will be supported by national print, television and scented strip sampling. The brand is also preparing to follow up the fragrance with a mens grooming line sometime in 2006.

    from cosmeticnews.com

  2. #2

    Default Re: Sean Johns first Unforgivable fragrance with

    I'll put this in the same category as Britney, Paris and Jessica and all the other crap that gets put out to make money from teenagers.

  3. #3

    Default Re: Sean Johns first Unforgivable fragrance with

    Quote Originally Posted by Noseorgy
    I'll put this in the same category as Britney, Paris and Jessica and all the other crap that gets put out to make money from teenagers.
    Yeah, many will probably have the money from their filthy rich parents to buy $300 EdP! Holy crap

  4. #4

    Default Re: Sean Johns first Unforgivable fragrance with

    hate to admit this, I love Britney, it's short of a miracle

  5. #5

    Default Re: Sean Johns first Unforgivable fragrance with

    Quote Originally Posted by fragrancehunter
    hate to admit this, I love Britney, it's short of a miracle
    I think also that Britney is quite sweet, but Curious sucks :P

  6. #6

    Default Re: Sean Johns first Unforgivable fragrance with

    it was funny to read the title of the thread as "it was truly unforgivable that Sean Combs put out a fragrance," rather than the scent being named Unforgivable...

    My first inclination is to side with the former...but will reserve judgement until I've smelled it...

  7. #7

    Default Re: Sean Johns first Unforgivable fragrance with

    Smelled it today in Saks...it's actually truly incredible. Has a really nice clean scent to it...reminiscent of a less-sweet Pleasures for Men (by Estee Lauder...ironic because its made by Estee so there you go...)

    I would say the EdP or Couture version's price isn't worth it but the EdT will certainly be something to look for...

  8. #8

    Default Re: Sean Johns first Unforgivable fragrance with

    I bet P-Diddy spends alot of time in front of the mirror watching himself as he practices saying words like "couture" and "pret-a-porter"

    chewing that stupid little toothpick of his, standing there with his "manservant" keepin the sun off of his skin.

    Hope his cologne bombs.

  9. #9

    Default Re: Sean Johns first Unforgivable fragrance with

    Given P-Diddy's track record with cover songs, I certainly wouldn't expect this new scent of his to be an original. He'll probably just buy a "Marshall's" sampler pack, thrown them all into a blender, pour the finished product into a cool, all platinum bottle and sell it for three figures an ounce.

  10. #10

    Default Re: Sean Johns first Unforgivable fragrance with

    Quote Originally Posted by Indie_Guy

    Hope his cologne bombs.
    You and me both.

    ....what an arrogant PRICK!!!
    "I hold it that a little rebellion now and then is a good thing, and as necessary in the political world as storms in the physical...It is a medicine necessary for the sound health of government." - Thomas Jefferson

  11. #11

    Default Re: Sean Johns first Unforgivable fragrance with

    Hey man, Ill say one thing for him, the man knows how to market. Think about it: has anyone in recent memeory accomplished so much with so little actual talent? The man is a bonafide mogul, all because he stood behind Notorious B.I.G. and murmured "uh-huh, yeah" into a microphone again and again. You have to respect him for his hyping skills (though he seems to lack any other skills whatsoever)

  12. #12

    Default Re: Sean Johns first Unforgivable fragrance with

    Quote Originally Posted by nefertem
    Think about it: has anyone in recent memeory accomplished so much with so little actual talent?
    Umm Paris Hilton, Tom Green (although he was funny), Nicole Richie, Vanilla Ice, the Olsen twins, most new age punk bands, of course you could say the same thing about old punk bands but at least they started the genre, Jennifer Love Hewitt, should I continue?
    And one more thing to chew on is that most of us have the same abilities to do anything rich and famous people can do except find a way to become rich and famous. Therein lies a talent. and honestly if you were in "his" shoes wouldn't you do the same thing. I think most of us would too. I'm not defending him in any way and like I have stated before it may smell like heaven, but I still won't wear it.

  13. #13

    Default Re: Sean Johns first Unforgivable fragrance with

    Quote Originally Posted by Noseorgy
    [quote author=nefertem link=1131055844/0#10 date=1135700583] Think about it: has anyone in recent memeory accomplished so much with so little actual talent?
    Jennifer Love Hewitt[/quote]
    At least JLH is....HOT!
    "I hold it that a little rebellion now and then is a good thing, and as necessary in the political world as storms in the physical...It is a medicine necessary for the sound health of government." - Thomas Jefferson

  14. #14

    Default Re: Sean Johns first Unforgivable fragrance with

    Quote Originally Posted by Noseorgy
    [quote author=nefertem link=1131055844/0#10 date=1135700583] Think about it: has anyone in recent memeory accomplished so much with so little actual talent?
    Umm Paris Hilton, Tom Green (although he was funny), Nicole Richie, Vanilla Ice, the Olsen twins, most new age punk bands, of course you could say the same thing about old punk bands but at least they started the genre, Jennifer Love Hewitt, should I continue?
    And one more thing to chew on is that most of us have the same abilities to do anything rich and famous people can do except find a way to become rich and famous. *Therein lies a talent. *and honestly if you were in "his" shoes wouldn't you do the same thing. *I think most of us would too. *I'm not defending him in any way and like I have stated before it may smell like heaven, but I still won't wear it.[/quote]

    But Vanilla Ice was paid to "rap", the Olsen twins, JLH and Tom Green were paid to "act" and Nichole Ritchie and Paris Hilton were rich to begin with. P. Diddy was a poor kid from wherever with no marketable skills whatsoever who is paid, essentially, to wear fine suits and show up at parties. What does he even list on his taxes under occupation? The only person I can think of with the self-promoting skills equalling that of P. Diddy is Madonna, whom noone would call talentless.

  15. #15

    Default Re: Sean Johns first Unforgivable fragrance with

    Quote Originally Posted by ajmc
    [quote author=Noseorgy link=1131055844/0#11 date=1135704404][quote author=nefertem link=1131055844/0#10 date=1135700583] Think about it: has anyone in recent memeory accomplished so much with so little actual talent?
    Jennifer Love Hewitt[/quote]
    At least JLH is....HOT![/quote]

    Yeah that is a good point, I keep picturing her from that movie with Sigourney Weaver...nummy num num

  16. #16

    Default Re: Sean Johns first Unforgivable fragrance with

    OK...I must pipe in...I am far from a rap/hip-hop expert but Sean Combs...P diddy...Puffy...whatever...he is far from "talentless." In fact, what is talent? Who decides? I think if you came from nothing and now you can have anything you want....you have a little talent. He has worked hard for everything he has....In fact...Did you all know he drove from D.C to New York multiple times a week to intern at Uptown Records....Also, he was a dancer for "Heavy D" I don't like everything he's done or stands for but I have much respect for someone who has literally made himself who he is today. Also, he was the man behind B.I.G. Producing and marketing records is not an easy and talentless job.

    Oh yeah, I ordered Unforgivable yesterday....It may be a keeper...may be an ebay sale...either way...I HAVE to try this one.

  17. #17

    Default Re: Sean Johns first Unforgivable fragrance with

    As someone that loves music even more than fragrances, I couldn't help but put in my two cents.

    Puff Daddy is a god-awful rapper who hires people to ghostwrite for him.


    He hasn't had a hit record for him (or even his label) in almost 5 years. Just because he's black doesn't mean he's from the hood. He grew up in the suburbs of westchester county, attended private high school, and went to college.

    So he wasn't excactly a rags to riches story.

  18. #18
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    Default Re: Sean Johns first Unforgivable fragrance with

    At first spray, it immediately reminded me of MI, but the drydown of Unforgivable has this intense woodiness where MI still preserves its strong citrus nature.
    Current top 5:
    1. CH Men
    2. Rasasi Daarej
    3. Rasasi Tobacco Blaze
    4. Brioni EDT
    5. Eau Sauvage Parfum
    Currently wearing: Sauvage by Christian Dior

  19. #19

    Default Re: Sean Johns first Unforgivable fragrance with

    Who cares? He wasn't a multi millionaire growing up. As for his music sure most of it sucks really bad. Well ok all of it.. except for the stuff he did with and for Biggie. The public made him what he is, millions of fans as misguided and in poor taste as they may be in your opinion.

    People like his music, style, clothes and perhaps they will and *shock* even some of us that read BN may like his frag.

    However he did it, or where he was before, he's made a big name for himself by putting out stuff a lot of the public likes and wants to spend there hard earned cash for. Can't knock the guy for that!

    Just my 2c Give me change if you want

  20. #20

    Default Re: Sean Johns first Unforgivable fragrance with

    All right, all right...I'm not a fan of P. Diddy, but, then again, I'm not a hip-hop fan anyway.

    However, this scent sounds very intriguing on the notes alone...I'm looking forward to giving the EdT a try when it hits the shelves soon.
    "The stench / The stench / Of summer sex / And CK Eternity, oh hell yes"
    -Fall Out Boy, "Uma Thurman"

  21. #21

    Default Re: Sean Johns first Unforgivable fragrance with

    I believe that Lauder pull the most recent ad of P-diddy in bed with two women for Unforgivable. I must say it was the most racy ad for Estee Lauder

  22. #22

    Default Re: Sean Johns first Unforgivable fragrance with

    At first spray, it immediately reminded me of MI, but the drydown of Unforgivable has this intense woodiness where MI still preserves its strong citrus nature.
    That's kinda interesting given that P. Diddy supposedly wears MI himself.

  23. #23

  24. #24

    Default Re: Sean Johns first Unforgivable fragrance with

    As much as I dislike rap music, that doesnt have anything to do with this scent. And, to be honest, any of his fans/wanna-bes/people who think they are pimps who can afford this most likely will. Now, will I? No but only because I dont really care for the fragrance not because Im about as anti-ghetto as you can get (I am from rural ohio for gods sake lol).

  25. #25

    Default Re: Sean Johns first Unforgivable fragrance with

    The man may know how to pimp clothes and scents and his crappy tunes, but he sure as hell does not know how to speak properly. *Please don't tell me it's because he's black because I think that does a huge disservice to black people. *His "ghetto fabulous" schtick wore thin with me almost from the moment he arrived. *I cannot stand watching that man and I'd never "forgive" any guy I met who told me he was wearing his overpriced cologne. *It might be pretty good, but there is alot of great stuff out there so wear something else of for God's sake - lie to me...it wouldn't be the first time......LOL

  26. #26

    Default Re: Sean Johns first Unforgivable fragrance with

    Quote Originally Posted by sharilstuff
    The man may know how to pimp clothes and scents and his crappy tunes, but he sure as hell does not know how to speak properly. *Please don't tell me it's because he's black because I think that does a huge disservice to black people. *His "ghetto fabulous" schtick wore thin with me almost from the moment he arrived. *I cannot stand watching that man and I'd never "forgive" any guy I met who told me he was wearing his overpriced cologne. *It might be pretty good, but there is alot of great stuff out there so wear something else of for God's sake - lie to me...it wouldn't be the first time......LOL
    I'm wearing "Unmistakable" right now! LOL!

  27. #27

    Default Re: Sean Johns first Unforgivable fragrance with

    I was surprised to see Unforgivable for sale (and for testing!) in Sephora today.

    I gave it a squirt on those incredibly small Sephora testing papers and found it be a bit like Millesime Imperial. I thought it was a bit disappointing that they would copy one of my favorite scents and give it to the masses (though in a way, it already is), but I then considered it to be an opportunity to get an alternative M.I. a lot cheaper.

    Then I squirted it on my hand.

    I don't know what happens that makes the fragrance do this (whether it be my own skin or the cologne itself) but it turns sickly sweet. It's also a bit oceanic, but for some reason it just turns wretched. I sprayed it on another spot on my arm to make sure I wasn't mixing it in with some other colognes I tried and it still smelled horrible.

    Thanks but no thanks. You almost got it Puffy, but not quite.

  28. #28

    Default Re: Sean Johns first Unforgivable fragrance with

    My chemistry works well with this one....not as good as MI (IMO) but still one of the best (Retail store) scents out.

  29. #29

    Default Re: Sean Johns first Unforgivable fragrance with

    It may just be my taste, but this new Sean John didn't impress one bit. I have like 4 sample vials of it, and I will never wear it. The one time I wore it on my wrist was enough for me.
    Rob

  30. #30

    Default Re: Sean Johns first Unforgivable fragrance with

    I was given a couple generous sample vials from the clerk at Nordstrom's ... and I too am unimpressed with it. To me it smells like one of the Bond No 9's (maybe Wall Street?)

    Either way, I'm SOO glad I didn't buy this one blind.

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