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  1. #1

    Default Tom Fords next step at Estee Lauder

    Tom seems not getting enough of redesigning old Estee Lauder products.
    His newest project is announced to be modern interpretation of Estee Lauder's Azurèe.

    Here's link to the article:

    http://wwd.com/beauty/article/104097?page=0

    I just wonder if he's going to release his promised signature fragrances any soon as it seems that he's just redesigning the older ones. :-?

  2. #2
    cedriceccentric's Avatar
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    Default Re: Tom Fords next step at Estee Lauder

    He will release his own fragrance and cosmetic line in the fall. A new WWD article explains he is working with Andrea Robinson. Andrea Robinson formerly worked at Ralph Lauren and was behind the success of Romance. She is now the president of Tom Ford Beauty and of Prescriptives Worldwide under Estée Lauder Companies.

  3. #3

    Default Re: Tom Fords next step at Estee Lauder

    "authenticity", indeed. It's always refreshing to see direction cast from vision, and I think Ford's got it right - with a unique take on what the marketplace is looking for.

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