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  1. #1

    Default New. Davidoff Cool Water Game

    FRANCE. Lancaster is building on its iconic Davidoff Cool Water franchise with a new fragrance duo, called Cool Water Game. The line will go on-counter globally in March.

    The scents are targeted at what Lancaster describes as “tribal-teens” who “play at love like it’s a beach game”. The concept embodies surfboard chic and beach attitude.

    Davidoff Cool Water Game for men is designed to evoke high-adrenaline, fast-reflex fun. The juice features zesty top notes of grapefruit, watermelon and basil verbena, leading to a heart of blackcurrant, violet leaves and lavender. The base is a blend of woods and patchouli.

    Cool Water Game for her is all about “good vibrations”. Opening on tangy, oceanic top notes, fused with apple and lemon, the juice features a heart of exotic fruits, water lily and freesia, leading to a dry-down of sandalwood, cedar and musk.

    In line with the target market, the packaging has been modernised. The outer carton for the men’s version is a metallic deep blue with a yellow logo and top. The colour-scheme for the feminine fragrance is turquoise and hot pink.

    The flacons echo the outer packaging, with a rectangular shape for him, and a rounded-off design for her. Both include a 60s-style lava-lump bubble motif inside.

    The full Cool Water Game for men range comprises 30ml, 50ml and 100ml edt sprays, a 100ml after shave splash, a 200ml hair and body shampoo and a 75ml deo stick.

    The Cool Water Game for women line-up includes 30ml, 50ml and 100ml edt sprays, a 200ml body lotion, a 200ml shower gel and a 75ml deo stick.

    The launch will be supported with both print and TV ads, featuring a group of friends frolicking at the beach.

    Meanwhile, summer is also a key element of the new Jil Sander women’s fragrance, called Jil Sander Sun Delight. It will go on-counter in Europe from April.

    The line is described as a sensual, sophisticated scent that captures the special mood of long, summer nights.

    The floral oriental juice, created by Firmenich’s Nathalie Lorson, opens on notes of passion fruit, reseda and Sicilian bergamot. The heart is a mix of vanilla orchid, frangipani and chocolate cosmos; the base a blend of musk, woods and cedar.

    The minimalist flacon features graduated tones of rich red, designed to evoke a sunset. The outer carton sports complementary gold and red writing on a white background.

    The product line-up comprises 30ml and 100ml edt sprays, a 150ml shower gel, a 150ml body lotion and a 100ml deo spray.

    The ad campaign, shot by Peter Lindbergh, features model Hartje Andresen clothed in a strapless white dress walking along the shore at sunset.

  2. #2

    Default Re: New. Davidoff Cool Water Game

    Chocolate cosmos, must track down the essensial oil - and get some liquid leather and crystaline white musk while I'm at it.

  3. #3

    Default Re: New. Davidoff Cool Water Game

    Sounds highly unoriginal in name, scent and purpose. I bet you it will be a hit.

  4. #4

    Default Re: New. Davidoff Cool Water Game

    Edit...of course I'm referring only to the new Cool Water spinoff. The Jill Sander actually sounds interesting passion fruit and bergamot over chocalate and vanilla.

  5. #5

    Default Re: New. Davidoff Cool Water Game

    GIVE ME A BREAK!!

    I wouldn't waste the gas, time, and energy to sample what is going to be yet another crap designer fragrance that smells like most every other crap designer fragrance thats been released in the past few years.
    "You can ignore reality, but you can't ignore the consequences of ignoring reality." - Ayn Rand

    "I hold it that a little rebellion now and then is a good thing, and as necessary in the political world as storms in the physical...It is a medicine necessary for the sound health of government." - Thomas Jefferson

  6. #6
    Mad_Hatter
    Guest

    Default Re: New. Davidoff Cool Water Game

    Quote Originally Posted by ajmc
    GIVE ME A BREAK!!

    I wouldn't waste the gas, time, and energy to sample what is going to be yet another crap designer fragrance that smells like most every other crap designer fragrance thats been released in the past few years.

    HEAR, HEAR! I'm with you, man.

  7. #7

    Default Re: New. Davidoff Cool Water Game

    I thought it was going to be a game something where you moved the pieces around the board when I saw the subject line! ;D
    MisterK / Vicomte de K / K
    Ephemeral Top 5: YSL PH HC, Worth PH, Equipage, Monsieur Rochas HC, Acqua di Gio

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