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  1. #1

    Default Bvlgari Parfums brews up new unisex fragrance

    ITALY. Bvlgari has extended its Eau Parfumée fragrance collection with a new scent, Eau Parfumée au Thé Rouge. The line was unveiled at last week's TFWA World Exhibition in Cannes.

    Like its predecessors, Eau Parfumée au Thé Vert and Thé Blanc, the new cologne is unisex and features exclusive tea notes.

    Eau Parfumée au Thé Rouge will begin launching in selected domestic and travel retail doors in December. The main roll-out is scheduled for the beginning of 2006.

    The juice is described as fresh and vibrant, with a sensual heart. It opens on notes of pink pepper, orange and bergamot, leading to an accord of Roiboos red tea from South Africa and Yunnan red tea from China – making its debut in perfumery.

    The heart is enriched with fig pulp, which gives way to a base of walnut and musk.

    The flacon is a re-worked interpretation of the original Eau Parfumée bottle, with a red, white and chrome colour-scheme. The outer carton is also red and white.

    The Eau Parfumée au Thé Rouge line-up comprises 50ml and 100ml eau de colognes. The ancillaries are a 200ml bath and shower gel, and a 200ml body lotion.

    In other news, next year the company will relaunch its Bvlgari pour Femme feminine fragrance. There will be new packaging, a new Voile de Jasmin version and new exclusive coffrets.

    Bvlgari has also updated its miniatures coffret collection with two new sets, one for men and one for women. Both will feature eight references, as opposed to the previous seven. They will feature transparent packaging, and target collectors.

    In addition, the company has created a new five-piece coffret, individually boxed, which has worked well for gifting, particularly inflight and in Asian airport doors.

    Lastly, in 2006, Bvlgari will extend its Aqva men’s fragrance with an Edition de Voyage version. This will feature a different shaped flacon, encased in a luxury protective covering.


  2. #2

    Default Re: Bvlgari Parfums brews up new unisex fragrance

    I wonder if the will repackage Eau Parfumée Thé Vert and Thé Blanc aswell.
    I'm very curious about Thé Rouge!

  3. #3

    Default Re: Bvlgari Parfums brews up new unisex fragrance

    Thx for the info whitechandoo! Sounds like worth of trying, don't U think?! I quite liked their Au the Blanc-version, but I wish this one would have more "kick" in it.


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