Coty Inc, the license-holder for the Adidas sports label, is launching its first men’s fragrance under the Adidas Originals brand. Originals is also the brand’s first fragrance aimed for the selective market.
The scent is a woody fougère fragrance created by Philippe Bousseton (Takasago). The thick base of the bottle is tinted blue, reflecting the Adidas Originals signature color, by Lutz Herrmann. The eight-sku line will debut in Germany in November 2005. International roll out will take place in 2006.