The new Buberry Brit, great fragrance though it is, does have the plaid trademark pattern in overdrive, so sadly is also fast becoming the ultimate chav accesory. Not that I have anything against them using quality fragrances, or will it stop me using it either, but it just means I must hide the bottle every time I get visitors or put up with childish sniggering and comments..(maybe I should change my freinds...lol)