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  1. #1

    Default More info on Dior Homme.

    Cosmeticnews posted more info about the new Dior Homme.

    Dior’s new man on the fragrance scene

    LVMH-owned Parfums Christian Dior is getting ready to launch the second fragrance by artistic director of men’s fragrances Hedi Slimane. The new men’s line, called Dior Homme, is intended to be more accessible than Slimane’s first fragrance offering—an ultra luxury cologne trio launched in 2004.

    While the aim of the new line is to carry the high-end fragrance image of the cologne offering, which featured natural ingredients, hand-made labels and a very selective distribution, Dior Homme typifies the brand’s usual fragrance strategy in terms of production, distribution and advertising.

    The launch is part of a strategy under Slimane’s direction to align the men’s fragrance image to that of the house’s couture and the high-end fragrance arena, according to the company. Other adaptations recently introduced by Slimane include the Higher fragrance as well as the Eau Sauvage visual.

    The core ingredient in the Dior Homme fragrance, developed with Olivier Polge of IFF, is the iris flower. This is blended with cocoa and amber to give the scent a powdery accord and other elements include sage, lavender and bergamot essential oils for an aromatic accord, while vetiver and patchouli essential oils make up the woody base.

    The heavy glass, transparent bottle, by Slimane, is designed to show the steel tube and black spray top inside. The launch, scheduled to take place globally in September, will be backed by a black-and-white press and outdoor advertising campaign directed by Slimane and shot by David Simms.

    The Dior Homme line comprises two EdTs (50ml: €48.51, 100ml: €69.05), two deodorants (150ml spray: €22.72 and 75ml stick: €20.36), aftershave lotion (100ml: €46.52), moisturizing aftershave gel (70ml: €29.90) and shower gel (150ml: €23.41).

    Naomi Marcoulet





  2. #2

    Default Re: More info on Dior Homme.

    Thanks Cedric for the info..... The Iris Flower is what has my attention with this scent. I have one of the small bottles of The different Companies D' Iris.... smells great...will not fork out the major, major bucks for a big bottle of Bois D'Iris.
    I hope that this is not a let down...I've been hoping that Dior would do something and here we go!!!!!!
    Thanks again...Gary

  3. #3

    Default Re: More info on Dior Homme.

    Quote Originally Posted by cedriceccentric
    The core ingredient in the Dior Homme fragrance, developed with Olivier Polge of IFF, is the iris flower. This is blended with cocoa and amber to give the scent a powdery accord and other elements include sage, lavender and bergamot essential oils for an aromatic accord, while vetiver and patchouli essential oils make up the woody base.
    Yumm... greatly looking forward to this. Thanks Cedric.
    The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.
    -- Marcel Proust

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