I always apply copious amounts of fragrance around my neck. It's a major pulse point. I've never had problems, expect when I might be allergic or sensitive to a particular fragrance or I haven't been careful shaving. The skin is the body's largest organ, and I suspect that if it is taxed by too much by sun, then cologne might exacerbate the skin's compromised condition, but it has never been my experience over a lifetime of wearing fragrances-more years than I care to rememberm that the skin suffers from the application of fragrance, all other things being equal.
I think there are worse offenders than fragrance; namely, smoking, copious alcohol consumption (a.k.a.: you supply the popular term), excessive exposure to sun, and, finally, and probably most importantly poor diet and lack of adequate hydration.
I am sure some people would notice their fragrances last longer on their skin if they took care of hydration and diet. Sure, applying moisturizer or even vaseline helps, but if your skin is so dry that is needs those to hold a fragrance, then maybe rehydrating and nourishing yourself internally would be a better strategy. This also seems a more productive strategy for those who genetically have dry-to-very-dry skin.
I am not sure this was the type of response you were particularly looking for, but your interesting question triggered a chain of thoughts particularly in the light of the number of recent threads about how to make a scent last longer. Just some thoughts off the cuff.