More than three years after the brand's relaunch in fragrance with the Cline duo, French beauty company Inter Parfums SA is adding a second duo to the Cline catalog. Called Fever, it targets a younger and broader consumer base than the previous duo. Although a duo, the accent is decidedly on the women's version. While the first duo was geared toward the traditional Cline customer, Fever appeals to her hidden side, the "fire under the ice", according to the brand.

The composition, by Batrice Piquet of IFF, features an opulent note of frangipani blossom over a vanilla base, heightened with bright tinges of mandarin. The deep red bottle, designed by Thierry de Baschmakoff, is topped with a stopper engraved with the Cline logo, which is also embossed on the case. The woody, spicy men's fragrance, by Firmenichs Ilias Ermenidis, adopts the same visual concept in blue.

The duo will first launch in France, the UK, Russia and the Middle East in March, to be rolled out to Germany in May and to Spain, South America and Asia (except China) during the summer and finally to China in May 2006. A US launch date has not been set. The Fever duo comes in three formats, 100ml, 50ml and 30ml, and is priced at 68, 48, and 38 for the womens EdP and 54, 44 and 36 for the mens EdT respectively.

The launch will be support by a press campaign featuring Swedish model Mini Anden, chosen to embody this younger, sexier vision of the Cline woman in ads photographed by Matthias Uriens. The campaign will run in different markets according to launch dates.

International marketing director Nicolas Berdugo tells Cosmeticnews.com that weve only had special editions since the last launch, so the time was right to launch the next chapter of Cline. This couldnt be more true. Sales for Cline dropped 42% over 2004 for Inter Parfums SA, compared with a 30% jump in sales for its Burberry activities, some 75% of the companys total business.

Sales were also gloomy for its licensed activities for Christian Lacroix, for which it holds the license until 2010, Inter Parfums SA president Philippe Benacin confirms. When asked about the sale by LVMH of the Chistian Lacroix fashion house to US-based Falic Group (Hard Candy and Urban Decay), Benacin responds: We have loads in store for Christian Lacroix [and our other brands] and we have the time to realize these projects.

from cosmeticnews.com